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Kit MBA-Kern: Strategie und Operations

Kernfächer Management: Five Forces, Wertkette, ressourcenbasierter Ansatz, Wettbewerbsvorteil, Wachstum, STP, CLV, Marketing-Mix, Prozessanalyse, Lager, Warteschlangen, Qualität und Unternehmertum.

Schritt 1

Strategie

  1. MBA Strategy Course Guide Template

    Vollständig

    Core strategy course guide: competencies, 12-session roadmap, key concepts linked to cards, Corvane Robotics mini-case with exhibits and teaching note, rubric, exam plan, self-test

    Porter (1979, 1980, 1985, 1996); Barney (1991); Teece, Pisano and Shuen (1997); Rumelt (2011)

  2. MBA Five Forces Concept Card Template

    Vollständig

    Five forces concept card: drivers, industry definition, value capture and HHI formulas, complements, critiques, scored worked examples, merger HHI check, self-test

    Porter (1979, 1980, 2008); US Merger Guidelines (2023)

  3. MBA Value Chain Concept Card Template

    Vollständig

    Value chain concept card: primary and support activities, cost and differentiation drivers, activity-system fit, value shop and network, activity-cost breakdown, outsourcing break-even, self-test

    Porter (1985, 1996); Stabell and Fjeldstad (1998); Williamson (1975)

  4. Resource-Based View and VRIO Concept Card Template

    Vollständig

    RBV concept card: resources vs capabilities, VRIO sequence, scored VRIO index, imitation NPV, core competences, dynamic capabilities, worked examples, self-test

    Wernerfelt 1984; Barney 1991 and 1995 (VRIO); Prahalad and Hamel 1990; Teece, Pisano and Shuen 1997

  5. Competitive Advantage Concept Card Template

    Vollständig

    Competitive advantage card: value stick (WTP, cost, surplus split), generic strategies, ROIC vs WACC and economic profit, disruption, ERRC grid, platforms and network effects

    Porter 1980, 1985, 1996; Brandenburger and Stuart 1996; Christensen 1997; Kim and Mauborgne 2005; Rochet and Tirole 2003

  6. Growth Strategy Concept Card Template

    Vollständig

    Growth strategy card: Ansoff matrix, diversification tests, parenting advantage, build/borrow/buy, BCG growth-share matrix, three horizons, risk-adjusted growth gap

    Ansoff 1957; Henderson 1970 (BCG growth-share matrix); Porter 1987; Baghai, Coley and White 1999; Capron and Mitchell 2012
Schritt 2

Marketing

  1. MBA Marketing Management Course Guide Template

    Vollständig

    Core MBA marketing course: competencies, 12-session roadmap, concept map, brand equity, Bass diffusion, Northfield mini-case, rubric, exam plan

    Levitt 1960; Smith 1956; McCarthy 1960; Rogers 1962; Bass 1969; Aaker 1991; Keller 1993

  2. MBA STP and Positioning Card Template

    Vollständig

    Segmentation bases, weighted segment scoring in Excel, targeting strategies, positioning statement, perceptual map with ideal points, jobs to be done

    Smith 1956; Ries and Trout 1981; Christensen et al. 2016

  3. MBA Customer Lifetime Value Card Template

    Vollständig

    Retention-based CLV formulas and timing conventions with Excel, CAC and payback, LTV/CAC, cohort retention curves, RFM scoring, worked examples

    Berger and Nasr 1998; Gupta, Lehmann and Stuart 2004; Fader and Hardie 2007

  4. MBA Marketing Mix Card Template

    Vollständig

    4Ps and 7Ps decisions, mix consistency matrix, response curves, average vs marginal return, budget allocation with Solver, adstock and MMM intuition

    McCarthy 1960; Borden 1964; Booms and Bitner 1981
Schritt 3

Betrieb und Prozesse

  1. MBA Operations Management Course Guide Template

    Vollständig

    Operations core guide: competencies, 13-session roadmap, key concepts, Tallow Creek day-surgery mini-case with teaching note, rubric, exam plan, self-test

    Little 1961; Lee, Padmanabhan and Whang 1997; Ohno 1988; Goldratt and Cox 1984; Kelley and Walker 1959

  2. MBA Process Analysis Concept Card Template

    Vollständig

    Process analysis card: flow diagrams, capacity, bottleneck, utilisation, flow time, Little's Law with examples, improvement levers, self-test

    Little's Law (Little 1961); bottleneck logic (Goldratt and Cox 1984)

  3. MBA Inventory Management Concept Card Template

    Vollständig

    Inventory card: EOQ with cost curve, reorder point, safety stock, fill rate, newsvendor critical ratio, ABC classification, inventory turns, self-test

    EOQ (Harris 1913); newsvendor (Arrow, Harris and Marschak 1951); Little 1961

  4. MBA Queueing Concept Card Template

    Vollständig

    Utilisation and variability, Little's law, M/M/1 and Erlang C staffing with Excel formulas, Kingman G/G/1, waiting-time curve, pooling, ED case, self-test

    Erlang (1917); Little (1961); Kingman (1961)

  5. MBA Quality Management Concept Card Template

    Vollständig

    Cost of quality, X-bar R and p charts with computed limits, Cp and Cpk, sigma levels, DMAIC, lean wastes, Deming's 14 points paraphrased, root-cause tools

    Shewhart (1931); Deming (1986); NIST/SEMATECH e-Handbook ch. 6
Schritt 4

Unternehmertum

  1. MBA Entrepreneurship Course Guide Template

    Vollständig

    MBA entrepreneurship course guide: competencies, 13-session roadmap, key concepts, original Corvane mini-case with teaching note, rubric, self-test

    Customer development (Blank 2005), lean startup (Ries 2011), effectuation (Sarasvathy 2001), business model canvas (Osterwalder and Pigneur 2010)

  2. MBA Opportunity Assessment Card Template (TAM, SAM, SOM)

    Vollständig

    Opportunity screening: TAM, SAM, SOM two ways, problem severity, alternatives, unit economics, weighted scoring, kill criteria, answer key

    Customer development (Blank 2005); discovery-driven planning (McGrath and MacMillan 1995); customer value (Gupta, Lehmann and Stuart 2004)

  3. MBA Venture Finance and Cap Table Card Template

    Vollständig

    Venture finance: pre and post-money, post-money SAFEs, notes, option pool shuffle, Seed to Series B cap table, preference waterfall, vesting

    Y Combinator post-money SAFE (standard since 2018, checked Oct 2026); venture contract terms per Kaplan and Stromberg (2003)