Kit responsable marketing
Planifier et piloter le marketing : ICP, messages, marque, plan, lancement, contenus, SEO, e-mail, influence, événements, mesure, crise.
21 modèles en 5 étapes, dans l'ordre d'utilisation. Ouvrez un modèle dans l'éditeur, complétez-le et exportez-le en PDF, DOCX ou HTML.
Stratégie
Market Research Report Template
CompletMarket research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings
Ideal Customer Profile Template (B2B ICP)
StandardSummary, deal evidence by segment, firmographics, technology fit, buying triggers, buying group, disqualifiers, fit score with tiers, team use
Messaging Framework Template
StandardMessaging house: positioning statement, value pillars with proof, audience messages, elevator pitches, objections, vocabulary
Brand Guidelines Template
CompletFull brand guide: story, values, voice and tone, logo rules, colour palette with WCAG contrast, type, imagery, governance
Marketing Plan Template
StandardAnnual or quarterly marketing plan: situation analysis, objectives, segments, positioning, channel mix, budget-to-KPI model, measurement, risks
Marketing-planning practice (SWOT, STP, SMART); compliance checks as dated examples
Lancement
Go-to-Market Plan Template
CompletGTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks
Campaign Brief Template
StandardCampaign brief: SMART objective, audience, insight, single-minded proposition, channels, budget split, timeline, KPIs
Product Launch Checklist Template
StandardLaunch readiness by function, rollback plan, go/no-go criteria, launch-day runbook, success metrics, post-launch review
Press Release Template
StandardNews release: release line, headline, dateline, five-Ws lead, quotes, facts, boilerplate, media contact, end mark
AP-style news-release conventions
Contenus et canaux
Content Calendar Template
StandardMonthly or quarterly content plan: themes, schedule, per-piece gate (accessibility, disclosure), repurposing map, metrics, backlog
Content-marketing practice; WCAG 2.2; FTC 16 CFR 255 and 465 (dated examples)SEO Content Brief Template
StandardSEO content brief: keyword and intent, SERP gaps, outline, E-E-A-T sources, links, metadata, CTA, success metrics
Landing Page Copy Template
StandardLanding-page copy doc: sections, claims register, offer terms, form and consent, accessibility, SEO fields, test plan
Conversion-copy practice; WCAG 2.2; FTC 16 CFR 255 and 465; EU UCPD (dated examples)Social Media Campaign Template
StandardSocial campaign plan: goal, concept, channels, post drafts, creator and employee disclosure, accessibility, assets, UTM tracking, metrics, retro
Social media practice; FTC 16 CFR 255 and 465; EU UCPD and DSA Art. 26; UK CAP Code; WCAG 2.2 (dated examples)Email Campaign Brief Template (Consent, Unsubscribe, CAN-SPAM)
StandardObjective, message plan, audience groups with consent or legal basis, sender identity, content checks, unsubscribe and RFC 8058 headers, deliverability, results
CAN-SPAM (16 CFR 316); ePrivacy Art. 13; UK PECR reg. 22; RFC 8058Influencer Brief Template (Disclosure, Usage Rights)
StandardCampaign context, key messages, deliverables, disclosure wording and rules, approved claims, creative freedom, review steps, usage rights, fees and report
FTC 16 CFR Part 255 (2023) and Part 465; UK CAP Code s.2Event and Webinar Plan Template (Run of Show)
StandardGoal and funnel targets, agenda, speakers, registration and privacy, platform and accessibility, promotion, run of show, follow-up, budget, results
Common practice; WCAG 2.2 SC 1.2.2, 1.2.4, 1.4.3Newsletter Template
LégerNewsletter issue with compliant footer (postal address, one-click unsubscribe), RFC 8058 headers, bulk sender checklist, EU/UK consent note
CAN-SPAM (15 U.S.C. 7701-7713); RFC 8058; Gmail and Yahoo sender rules (2024); ePrivacy Art. 13, PECR reg. 22
Mesure et expérimentation
Analytics Tracking Plan Template (Privacy-First, JSON Schema, GPC)
CompletPrivacy-first tracking plan: tiers, object_action naming, events, property dictionary, JSON Schema 2020-12, SchemaVer, consent and GPC gating, PII rules, QA
JSON Schema 2020-12; W3C GPC (Working Draft); ePrivacy Art. 5(3); GDPR Arts. 6-7Marketing Measurement Plan Template (Attribution, MMM, Incrementality)
CompletDecisions, KPI tree, metric definitions, data sources, attribution, incrementality experiments with worked readout, MMM, UTM convention, privacy, decision rules
Common practice; privacy checks cite ePrivacy Art. 5(3), UK PECR, CCPA (GPC)A/B Test Plan Template
StandardPre-registered A/B test: hypothesis, randomisation unit, metrics, Lehr sample size, SRM and peeking rules, novelty, privacy and consent, decision rule, results
Kohavi, Tang and Xu 2020 (online controlled experiments); Lehr 1992 sample size rule