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मार्केटिंग मैनेजर किट

मार्केटिंग की योजना और संचालन: ICP, मैसेजिंग, ब्रांड, योजना, लॉन्च, कंटेंट, SEO, ईमेल, इन्फ़्लुएंसर, इवेंट, मापन और संकट संचार।

5 चरणों में 21 टेम्पलेट, उपयोग के क्रम में। किसी भी टेम्पलेट को एडिटर में खोलें, भरें और PDF, DOCX या HTML में एक्सपोर्ट करें।

चरण 1

रणनीति

  1. Market Research Report Template

    पूर्ण

    Market research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings

  2. Ideal Customer Profile Template (B2B ICP)

    मानक

    Summary, deal evidence by segment, firmographics, technology fit, buying triggers, buying group, disqualifiers, fit score with tiers, team use

  3. Messaging Framework Template

    मानक

    Messaging house: positioning statement, value pillars with proof, audience messages, elevator pitches, objections, vocabulary

  4. Brand Guidelines Template

    पूर्ण

    Full brand guide: story, values, voice and tone, logo rules, colour palette with WCAG contrast, type, imagery, governance

  5. Marketing Plan Template

    मानक

    Annual or quarterly marketing plan: situation analysis, objectives, segments, positioning, channel mix, budget-to-KPI model, measurement, risks

    Marketing-planning practice (SWOT, STP, SMART); compliance checks as dated examples
चरण 2

लॉन्च

  1. Go-to-Market Plan Template

    पूर्ण

    GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

  2. Campaign Brief Template

    मानक

    Campaign brief: SMART objective, audience, insight, single-minded proposition, channels, budget split, timeline, KPIs

  3. Product Launch Checklist Template

    मानक

    Launch readiness by function, rollback plan, go/no-go criteria, launch-day runbook, success metrics, post-launch review

  4. Press Release Template

    मानक

    News release: release line, headline, dateline, five-Ws lead, quotes, facts, boilerplate, media contact, end mark

    AP-style news-release conventions
चरण 3

कंटेंट और चैनल

  1. Content Calendar Template

    मानक

    Monthly or quarterly content plan: themes, schedule, per-piece gate (accessibility, disclosure), repurposing map, metrics, backlog

    Content-marketing practice; WCAG 2.2; FTC 16 CFR 255 and 465 (dated examples)
  2. SEO Content Brief Template

    मानक

    SEO content brief: keyword and intent, SERP gaps, outline, E-E-A-T sources, links, metadata, CTA, success metrics

  3. Landing Page Copy Template

    मानक

    Landing-page copy doc: sections, claims register, offer terms, form and consent, accessibility, SEO fields, test plan

    Conversion-copy practice; WCAG 2.2; FTC 16 CFR 255 and 465; EU UCPD (dated examples)
  4. Social Media Campaign Template

    मानक

    Social campaign plan: goal, concept, channels, post drafts, creator and employee disclosure, accessibility, assets, UTM tracking, metrics, retro

    Social media practice; FTC 16 CFR 255 and 465; EU UCPD and DSA Art. 26; UK CAP Code; WCAG 2.2 (dated examples)
  5. Email Campaign Brief Template (Consent, Unsubscribe, CAN-SPAM)

    मानक

    Objective, message plan, audience groups with consent or legal basis, sender identity, content checks, unsubscribe and RFC 8058 headers, deliverability, results

    CAN-SPAM (16 CFR 316); ePrivacy Art. 13; UK PECR reg. 22; RFC 8058
  6. Influencer Brief Template (Disclosure, Usage Rights)

    मानक

    Campaign context, key messages, deliverables, disclosure wording and rules, approved claims, creative freedom, review steps, usage rights, fees and report

    FTC 16 CFR Part 255 (2023) and Part 465; UK CAP Code s.2
  7. Event and Webinar Plan Template (Run of Show)

    मानक

    Goal and funnel targets, agenda, speakers, registration and privacy, platform and accessibility, promotion, run of show, follow-up, budget, results

    Common practice; WCAG 2.2 SC 1.2.2, 1.2.4, 1.4.3
  8. Newsletter Template

    संक्षिप्त

    Newsletter issue with compliant footer (postal address, one-click unsubscribe), RFC 8058 headers, bulk sender checklist, EU/UK consent note

    CAN-SPAM (15 U.S.C. 7701-7713); RFC 8058; Gmail and Yahoo sender rules (2024); ePrivacy Art. 13, PECR reg. 22
चरण 4

मापन और प्रयोग

  1. Analytics Tracking Plan Template (Privacy-First, JSON Schema, GPC)

    पूर्ण

    Privacy-first tracking plan: tiers, object_action naming, events, property dictionary, JSON Schema 2020-12, SchemaVer, consent and GPC gating, PII rules, QA

    JSON Schema 2020-12; W3C GPC (Working Draft); ePrivacy Art. 5(3); GDPR Arts. 6-7
  2. Marketing Measurement Plan Template (Attribution, MMM, Incrementality)

    पूर्ण

    Decisions, KPI tree, metric definitions, data sources, attribution, incrementality experiments with worked readout, MMM, UTM convention, privacy, decision rules

    Common practice; privacy checks cite ePrivacy Art. 5(3), UK PECR, CCPA (GPC)
  3. A/B Test Plan Template

    मानक

    Pre-registered A/B test: hypothesis, randomisation unit, metrics, Lehr sample size, SRM and peeking rules, novelty, privacy and consent, decision rule, results

    Kohavi, Tang and Xu 2020 (online controlled experiments); Lehr 1992 sample size rule
चरण 5

घटनाएँ

  1. Crisis Communications Plan Template

    मानक

    Scenarios, severity levels, crisis team and approval matrix, spokespeople, holding statements, stakeholder order, regulatory clocks, message log, review

    Common practice; clocks cite GDPR Art. 33 and SEC Form 8-K Item 1.05