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Value Stream Map Template (Business Architecture, BIZBOK)

Business architecture value stream: trigger, value proposition, stages, entrance and exit criteria, value items, capability cross-map, metrics, opportunities

ArsitekturLengkapBIZBOK Guide v15 (value stream concepts)valuestreammap

Cara menggunakan: Use it when you need to connect strategy and investment to a stakeholder outcome, stage by stage, and to the capabilities behind each stage. Fill the triggering stakeholder, end value and four to nine stages first, then the capability cross-map. The main pitfall is naming stages after departments, systems or process steps, which turns the map into a process model.

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Value Stream Map: [Value stream name] at [Organisation]

Business architecture value stream map for one value stream: the triggering stakeholder and trigger, the value proposition, the stages with their entrance and exit criteria, the value items each stage produces, the cross-map from stages to business capabilities, the information concepts used, pain points, metrics and the improvement opportunities that follow. The concepts follow business architecture practice as described in the Business Architecture Guild's BIZBOK Guide (v15, April 2026). This is the business architecture value stream (how an organisation delivers value to a stakeholder, stage by stage), not a Lean manufacturing value stream map of material and information flow; section 1.4 explains the difference. Replace every [bracketed] value and every row marked Example.

Document control

FieldValue
Document ID[VSM-001]
Value stream ID and name[VS-02 Settle Claim]
Organisation or scope[Organisation, business unit or line of business]
Triggering stakeholder[Policyholder]
Value stream owner (business)[@business-owner]
Author[@business-architect]
Version[0.1]
Status[Draft / In review / Approved / Superseded]
Approvers/reviewers[@coo], [@chief-architect], [@customer-experience-lead]
Last updatedYYYY-MM-DD
Next scheduled reviewYYYY-MM-DD
Classification[Internal / Confidential]
Capability map version used[BCM-ORG-001 v1.2]
Planning cycle supported[FY YYYY portfolio review]

Approvals

RoleNameDecisionDate
Value stream owner[@name][Approve / Approve with conditions / Reject]YYYY-MM-DD
Chief architect[@name][Decision]YYYY-MM-DD
Owners of participating business units[@names][Decision]YYYY-MM-DD
Portfolio or strategy office[@name][Decision]YYYY-MM-DD

Revision history

VersionDateAuthorChange summary
0.1YYYY-MM-DD[@name]First draft from discovery workshop
0.2YYYY-MM-DD[@name]Example: Stages agreed with claims, finance and customer service leads
1.0YYYY-MM-DD[@name]Example: Capability cross-map and metrics baseline approved for the FY review

Contents

1. Purpose and scope

1.1 Purpose

This map describes how [Organisation] delivers [end value] to [triggering stakeholder] in the [value stream name] value stream. It is used to [locate the stages where value is lost, explain customer-visible problems in capability terms, prioritise the FY YYYY change portfolio, scope the target business architecture for programme X].

1.2 Scope

  • In scope: [all channels through which a policyholder can report a loss, from first notice to final payment or closure].
  • Out of scope: [subrogation and recovery from third parties, which form a separate value stream VS-07].
  • Time frame: current state as of YYYY-MM-DD; target state for YYYY-MM-DD.
  • Variants covered: [motor and household claims; commercial claims are a variant mapped separately because the stages differ].

1.3 Questions this map answers

  1. Which stages deliver the value the stakeholder actually cares about, and in what order?
  2. Where does the stream stall, loop back or lose stakeholders, and which capabilities sit behind each problem?
  3. Which business units, partners and information concepts are involved at each stage?
  4. Which improvement opportunities would raise end-to-end value most, and which initiatives already address them?

1.4 Business architecture value stream versus Lean value stream map

The term "value stream" has two common meanings. Choose deliberately and say which one you use, because the two maps answer different questions.

AspectBusiness architecture value stream (this template)Lean value stream map (VSM)
OriginBusiness architecture practice (BIZBOK Guide, TOGAF business architecture guidance)Lean production, popularised by Rother and Shook, "Learning to See" (Lean Enterprise Institute)
Question answeredWhat value increments does the organisation deliver to a stakeholder, and which capabilities enable each one?Where is waste and delay in the flow of material and information for a product family?
Level of abstractionStable, implementation-free, a few stagesConcrete, process steps with inventory, cycle times and wait times
Typical audienceExecutives, strategy and portfolio offices, architectsOperations managers, process improvement teams, Lean coaches
Changes whenStrategy or business model changesProcess, layout or tooling changes
Main outputStage to capability cross-map, investment prioritiesFuture-state flow, kaizen bursts, lead time reduction plan
Links toCapabilities, information concepts, organisation, initiativesProcess maps, takt time, pull systems

Use this template when you need to connect strategy and investment to the customer outcome and to capabilities. Use a Lean VSM when you need to cut lead time in a specific, repeatable operational flow. The two work well together: a business architecture stage that scores badly in section 10 is a good candidate for a Lean VSM of the processes that realise it. Software delivery teams often use a third variant (flow metrics across a delivery pipeline); treat it as a Lean VSM applied to software.

1.5 Related documents

IDDocumentRelationship
REF-01Business Capability Map (architecture/business-capability-map)Source of every capability ID in section 7
REF-02TOGAF Architecture Vision (architecture/togaf-architecture-vision)Uses this map to scope the engagement and state the value proposition
REF-03Architecture Definition Document (architecture/architecture-definition-document)Baseline and target business architecture reference the stages here
REF-04Customer Journey Map (product/journey-map)Experience view of the same stakeholder; complements, does not replace
REF-05Process Document (business/process-document)Processes that realise each stage
REF-06Zachman Framework Classification (architecture/zachman-classification)Records where this map sits among the enterprise's models

2. Modelling conventions

2.1 Naming rules

ElementRuleGood (Example)Poor (Example)
Value streamVerb plus noun, from the stakeholder's point of view of the end valueSettle ClaimClaims Department Workflow
StageVerb plus noun describing a value incrementAssess ClaimRun Fraud Engine
Value itemA noun phrase describing something the stakeholder or the organisation has after the stageValidated claimScreen 3 completed
Entrance criterionA condition that must be true to start the stageLoss details recordedAgent logs in
Exit criterionA condition that is true when the stage has delivered its value itemLiability and amount decidedTicket closed

2.2 ID conventions

  • Value streams: VS-NN (for example VS-02).
  • Stages: VS-NN.S (for example VS-02.3), numbered in the order of normal progression.
  • Value items: VI-NN.S.n; pain points: PP-NNN; metrics: MET-NNN; opportunities: OPP-NNN; information concepts: INF-NNN.
  • Capabilities: the IDs of the capability map, unchanged (CAP-NN.NN).

2.3 Granularity and boundaries

  • Aim for four to nine stages. Fewer usually hides the stage that matters; more usually means you are mapping a process.
  • A stage must produce a distinct value item that someone would notice if it were missing.
  • Stages are sequential in the normal case. Show loops and alternative paths in the diagram only when they matter to a decision, and never as a stage of their own.
  • A value stream ends when the triggering stakeholder has received the end value, not when the organisation has finished its internal work.
  • Do not put organisation units, roles, applications or channels in a stage name; record them as attributes in sections 9 and 7.

3. Value stream definition

3.1 Value stream inventory

List the organisation's value streams so the reader can see where this one sits. Map only the ones that need decisions.

IDValue streamTriggering stakeholderEnd valueMapped in
VS-01 (Example)Acquire Insurance CoverageProspective customerCustomer is covered on the terms they choseVSM-002
VS-02 (Example)Settle ClaimPolicyholderLoss is compensated fairly and promptlyThis document
VS-03 (Example)Renew PolicyPolicyholderCover continues without a gapNot yet mapped
VS-04 (Example)Onboard Distribution PartnerBrokerBroker can sell and service productsNot yet mapped
[VS-NN][Name][Stakeholder][End value][Document ID]

3.2 Triggering stakeholder and trigger event

AttributeValue
Triggering stakeholder[Policyholder, or a person acting on their behalf]
Trigger event[The stakeholder suffers a loss and asks the insurer to compensate it]
Typical frequency[Example: about 140,000 claims a year, peaks after storms (the same fictional insurer as the TOGAF worked example)]
Other stakeholders who receive value[Repairers, the insurer's finance function, the regulator]
Stakeholders who contribute but receive no direct value[Loss adjusters, fraud analytics provider]

3.3 Value proposition

Write the value proposition as one or two sentences the stakeholder would recognise.

[Example: When I suffer a covered loss, I can report it once, know what will happen next, and receive a fair settlement quickly enough to restore my situation.]

ElementContent
End value for the triggering stakeholder[Compensation received, situation restored]
Value for the organisation[Retained customer, controlled claims cost, regulatory compliance]
Strategic objective supported[OBJ-03 Improve retention by settling claims faster]
What "good" looks like to the stakeholder[One report, clear status, fair outcome, prompt payment]

4. Value stream stages

4.1 Stage diagram

Draw the normal path left to right, from trigger to end value. Show an alternative exit only when a decision depends on it.

4.2 Stage catalogue

Stage IDStageDescription (original, one line)Value item producedParticipating stakeholders
VS-02.1 (Example)Register LossCapture what happened, when and to whom, once, through any channelRegistered claimPolicyholder, contact centre
VS-02.2 (Example)Validate CoverConfirm the policy was in force and the loss type is coveredCovered claimClaims handler
VS-02.3 (Example)Assess ClaimEstablish liability, the amount of loss and any fraud indicatorsAssessed claimLoss adjuster, fraud team
VS-02.4 (Example)Agree SettlementOffer a settlement and reach agreement with the policyholderAgreed settlementPolicyholder, claims handler
VS-02.5 (Example)Fulfil SettlementPay or arrange repair or replacementCompensation deliveredFinance, repairer network
VS-02.6 (Example)Close ClaimConfirm the outcome, record lessons and release reservesClosed claimClaims handler, finance
[VS-NN.S][Stage][Description][Value item][Stakeholders]

4.3 Variants and alternative paths

Variant or pathApplies whenStages affectedTreatment
Fast track (Example)Low value, no fraud indicatorsVS-02.3 shortened, VS-02.4 automaticSame stages, different capability behaviour
Decline (Example)Loss not coveredEnds after VS-02.2Exit path with explanation and complaint route
[Variant][Condition][Stages][Treatment]

5. Entrance and exit criteria

Stage IDEntrance criteriaExit criteriaEvidence that the exit criteria are met
VS-02.1 (Example)Policyholder has reported a loss through any channelClaim has a unique reference, loss facts and contact details are recordedClaim record exists with mandatory facts
VS-02.2 (Example)Registered claim existsCover is confirmed or the claim is declined with a reasonCover decision recorded
VS-02.3 (Example)Cover confirmedLiability, loss amount and fraud risk are decidedAssessment report approved
VS-02.4 (Example)Claim assessedPolicyholder has accepted an offer, or a dispute route is openedAcceptance recorded
VS-02.5 (Example)Settlement agreedMoney paid or repair completedPayment confirmation or repairer sign-off
VS-02.6 (Example)Compensation deliveredPolicyholder informed, reserves released, file archivedClosure record
[VS-NN.S][Criteria][Criteria][Evidence]

Check every pair against these quality rules:

  • The exit criteria of one stage imply the entrance criteria of the next.
  • Each criterion is binary: it is either met or not met.
  • No criterion names a specific application, screen or team.
  • Exit criteria describe the value item being complete, not merely work having been done.
  • Alternative exits (decline, dispute, withdrawal) are written down, so that metrics can count them separately.

6. Value items and stakeholder value

6.1 Value items by stage

Value item IDStageValue itemReceiving stakeholderTangible or intangible
VI-02.1.1 (Example)VS-02.1Registered claim with referencePolicyholderTangible
VI-02.1.2 (Example)VS-02.1Reassurance that the loss is being handledPolicyholderIntangible
VI-02.3.1 (Example)VS-02.3Reliable assessment of lossInsurerTangible
VI-02.5.1 (Example)VS-02.5Compensation receivedPolicyholderTangible
VI-02.6.1 (Example)VS-02.6Released reserve and closed exposureInsurer financeTangible
[VI-NN.S.n][Stage][Value item][Stakeholder][Type]

6.2 Stakeholder value matrix

Mark for each stakeholder and stage whether the stakeholder receives value (R), contributes (C) or is unaffected (blank).

StakeholderVS-02.1VS-02.2VS-02.3VS-02.4VS-02.5VS-02.6
Policyholder (Example)R, CRCR, CRR
Claims handler (Example)CCCCC
Repairer (Example)CR, C
Insurer finance (Example)CCR
[Stakeholder]

7. Capability cross-map

7.1 Stage to capability cross-map

Stage IDEnabling capabilities (ID and name)Weakest capabilityHeat of weakest (from capability map)
VS-02.1 (Example)CAP-06.01 Claims Intake, CAP-03.03 Customer Service, CAP-03.02 Customer Information ManagementCAP-06.01Red
VS-02.2 (Example)CAP-05.02 Policy Servicing, CAP-06.01 Claims IntakeCAP-06.01Red
VS-02.3 (Example)CAP-06.02 Claims Assessment (including L3 CAP-06.02.02 Fraud Detection), CAP-05.02 Policy ServicingCAP-06.02Amber
VS-02.4 (Example)CAP-06.03 Claims Settlement, CAP-03.03 Customer ServiceNone redGreen
VS-02.5 (Example)CAP-06.03 Claims Settlement, CAP-07.01 Payment ExecutionNone redGreen
VS-02.6 (Example)CAP-06.03 Claims Settlement, CAP-07.03 ReservingNone redGreen
[VS-NN.S][CAP IDs][CAP ID][Heat]

The rows above repeat the VS-02 cross-map of the Business Capability Map (architecture/business-capability-map, section 7) with the same IDs and heat values; change them there first. A stage is only as strong as its weakest enabling capability. Use the third column to explain why a stage underperforms, and section 12 to decide whether to invest in that capability.

7.2 Capability reuse across value streams

Capabilities that enable stages in several value streams are leverage points: an improvement there pays off more than once. In the Example, VS-01 stages come from its own value stream map (VSM-002) and VS-03.2 is a provisional stage ID from the inventory in section 3.1, because VS-03 is not yet mapped; confirm both when those maps are approved.

CapabilityValue stream stages enabledCountImplication
CAP-03.03 Customer Service (Example)VS-01.3, VS-02.1, VS-02.4, VS-03.24Invest once, benefit three streams
CAP-03.02 Customer Information Management (Example)VS-02.11Amber with a risk cross; source of pain point PP-004
CAP-06.01 Claims Intake (Example)VS-02.1, VS-02.22Red on two stages of this stream; highest leverage for VS-02
[CAP ID][Stages][n][Implication]

8. Information concepts

Information concept IDConceptStages that create (C), read (R) or update (U)Owning capabilityAuthoritative source today
INF-001 (Example)ClaimVS-02.1 C, VS-02.2 to VS-02.6 UCAP-06.01[Claims system]
INF-002 (Example)PolicyVS-02.2 RCAP-05.02[Policy administration system]
INF-003 (Example)Party (policyholder, third party, repairer)VS-02.1 C or R, VS-02.3 R, VS-02.5 RCAP-03.02[CRM, duplicated in claims]
INF-004 (Example)SettlementVS-02.4 C, VS-02.5 UCAP-06.03[Claims system]
INF-005 (Example)PaymentVS-02.5 CCAP-07.01[Finance ledger]
[INF-NNN][Concept][Stages and CRUD][CAP ID][Source]

Flag any concept with more than one authoritative source, or none, as a pain point in section 10. Detailed definitions belong in the Data Dictionary (architecture/data-dictionary).

9. Participating stakeholders and organisation

Stage IDAccountable business unitContributing units and partnersHand-offs out of the unitChannels
VS-02.1 (Example)Customer serviceBroker, digital team1 (to claims)Phone, web, app, broker
VS-02.2 (Example)Claims operationsPolicy administration1Internal
VS-02.3 (Example)Claims operationsLoss adjuster partner, fraud team2Field visit, internal
VS-02.4 (Example)Claims operationsCustomer service1Phone, email, app
VS-02.5 (Example)FinanceRepairer network2Bank transfer, repairer portal
VS-02.6 (Example)Claims operationsFinance1Internal, letter or email
[VS-NN.S][Unit][Units][n][Channels]

9.1 Accountability (RACI) for maintaining this map

ActivityValue stream ownerBusiness architectStage leadsCapability ownersPortfolio office
Define stages and criteriaARCCI
Maintain capability cross-mapIA, RCCI
Measure stage metricsACRII
Prioritise opportunitiesARCCC
Fund initiativesCCICA, R

10. Pain points and issue assessment

Pain point IDStageDescriptionEvidenceLinked capabilitySeverity (1 to 5)Affected stakeholders
PP-001 (Example)VS-02.1Policyholders repeat loss details when they switch channelComplaint analysis, 3 monthsCAP-06.01, CAP-03.034Policyholder
PP-002 (Example)VS-02.3Assessment waits for adjuster visits on low-value claimsWorkshop, sample of 200 claimsCAP-06.024Policyholder, insurer
PP-003 (Example)VS-02.4Policyholders do not know the status of their claimCustomer surveyCAP-03.033Policyholder
PP-004 (Example)VS-02.1 to VS-02.5Party data is duplicated between CRM and claimsData quality reportCAP-03.023Insurer
[PP-NNN][Stage][Description][Evidence][CAP ID][1 to 5][Stakeholders]

Define the severity scale before scoring: for example 5 means the stakeholder abandons the stream or a regulatory obligation is at risk, and 1 means a minor inconvenience with a workaround.

11. Value stream metrics

Metric IDLevelMetricDefinition (measured between)BaselineTargetSourceOwner
MET-001 (Example)End to endTime to compensationTrigger to VS-02.5 exit[Example: 21 days median][Example: 10 days]Claims system[@value-stream-owner]
MET-002 (Example)StageRegistration completenessShare of VS-02.1 exits with no later data request[Example: 62%][Example: 90%]Claims system[@stage-lead]
MET-003 (Example)StageAssessment cycle timeVS-02.2 exit to VS-02.3 exit[Example: 9 days][Example: 4 days]Claims system[@stage-lead]
MET-004 (Example)StageSettlement acceptance rateOffers accepted at first offer in VS-02.4[Example: 78%][Example: 85%]Claims system[@stage-lead]
MET-005 (Example)End to endStakeholder satisfactionSurvey after VS-02.6 exit[Example: 6.8 of 10][Example: 8 of 10]Survey tool[@cx-lead]
[MET-NNN][Level][Metric][Definition][Baseline][Target][Source][@owner]

Rules for metrics:

  • Every metric names its start and end points using stage exits.
  • Report medians and a high percentile for durations, not only averages.
  • Count alternative exits (decline, dispute, withdrawal) separately so that a rising decline rate does not look like a faster stream.
  • Use the metric definitions from the Metric Definition template (ai-data/metric-definition) when a metric feeds a dashboard.

12. Improvement opportunities

12.1 Opportunity register

Opportunity IDDescriptionAddressesCapabilities to changeExpected effect on metricsValue (1 to 5)Effort (1 to 5)Priority
OPP-001 (Example)Single loss record shared by all channelsPP-001, PP-004CAP-06.01, CAP-03.02MET-002 up, MET-001 down53High
OPP-002 (Example)Desk or photo-based assessment for low-value claimsPP-002CAP-06.02MET-003 down42High
OPP-003 (Example)Proactive status updates at each stage exitPP-003CAP-03.03MET-005 up32Medium
[OPP-NNN][Description][PP IDs][CAP IDs][MET IDs][1 to 5][1 to 5][Priority]

Agree the priority rule before scoring, for example "High when value is at least 4 and effort at most 3".

12.2 Opportunity to initiative mapping

OpportunityInitiative or programmeStatusTarget dateArchitecture document
OPP-001 (Example)Claims platform consolidationApprovedYYYY-MM-DDArchitecture Definition Document (architecture/architecture-definition-document)
OPP-002 (Example)Digital assessment pilotProposedYYYY-MM-DDRequest for Architecture Work (architecture/request-for-architecture-work)
[OPP-NNN][Initiative][Status]YYYY-MM-DD[Document]

13. Traceability matrix

Strategic objectiveValue stream stagePain pointCapabilityOpportunityInitiativeMetric
OBJ-03 Improve retention (Example)VS-02.1PP-001CAP-06.01OPP-001Claims platform consolidationMET-002
OBJ-03 Improve retention (Example)VS-02.3PP-002CAP-06.02OPP-002Digital assessment pilotMET-003
OBJ-03 Improve retention (Example)VS-02.4PP-003CAP-03.03OPP-003[Not yet funded]MET-005
[OBJ-NN][VS-NN.S][PP-NNN][CAP ID][OPP-NNN][Initiative][MET-NNN]

Check that no row ends in "not yet funded" for a pain point of severity 5 without a recorded decision.

14. Governance and maintenance

  • Owner: the value stream owner is accountable for the end value and for this map; the business architect maintains it.
  • Review cadence: at each planning cycle and whenever the capability map changes a capability used in section 7.
  • Change triggers: a new product, channel or regulation that alters a stage; a merger; a restructuring of the organisation units in section 9 (this changes section 9 only, not the stages).
  • Quality checks before approval:
    • stage names pass the naming rules in section 2.1;
    • every stage has entrance and exit criteria and at least one value item;
    • every stage maps to at least one capability from the current capability map version;
    • every metric has a baseline and a source;
    • every high-severity pain point appears in the traceability matrix.
  • Repository: store the map with the capability map in the architecture repository and record its location in the Zachman Framework Classification (architecture/zachman-classification).

15. Glossary and references

15.1 Glossary

TermMeaning in this document
Value streamEnd-to-end set of value-adding stages that deliver a result to a triggering stakeholder
StageOne value increment in the stream, with its own entrance and exit criteria
Triggering stakeholderThe party whose request or need starts the stream and who receives the end value
Value itemSomething of worth that exists after a stage, for a stakeholder
Entrance criteriaConditions that must hold before a stage can start
Exit criteriaConditions that hold once a stage has delivered its value item
Capability cross-mapTable showing which business capabilities enable each stage
Information conceptA business-level category of information, such as claim or policy
Lean value stream mapA Lean method that maps material and information flow with times and inventory to find waste

15.2 References

ReferenceVersion or date checkedUse
Business Architecture Guild, A Guide to the Business Architecture Body of Knowledge (BIZBOK Guide), businessarchitectureguild.orgv15, announced 8 April 2026, checked YYYY-MM-DDConcepts of value stream, stage, value item and capability cross-mapping (no text used)
TOGAF Series Guide: Value Streams (G178), The Open Group, opengroup.orgCurrent edition, checked YYYY-MM-DDName only; cross-reference for TOGAF users
Mike Rother and John Shook, Learning to See, Lean Enterprise Institute, lean.orgEdition held by your organisationLean VSM contrast in section 1.4 only
Business Capability Map (architecture/business-capability-map)[Version]Capability IDs and heat
[Internal strategy document][Version]Strategic objectives

Standard and licence note

Structure aligned with the value stream concepts of business architecture practice as described in the Business Architecture Guild's BIZBOK Guide (v15, April 2026): value stream, triggering stakeholder, stages, entrance and exit criteria, value items and capability cross-mapping. The BIZBOK Guide is copyrighted by the Business Architecture Guild; this template uses only the generic concept names, reproduces no text, tables, diagrams or reference models from it, and is original text written for this collection. BIZBOK and Business Architecture Guild are registered trademarks of the Business Architecture Guild. TOGAF is a registered trademark of The Open Group; this template uses only its name. The Lean comparison cites Rother and Shook for context only. Check the current BIZBOK Guide version at businessarchitectureguild.org before use. Template licence: MIT.

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