# Business Plan: [company]

> The plan in narrative form – one document a skeptic can read and
> challenge. Numbers first, story second.

| Field | Value |
|-------|-------|
| Company | [name] |
| Authors | @name, @name |
| Date | YYYY-MM-DD |
| Period | [N years] |
| Status | Draft / For review / Approved |

## Executive summary

[One paragraph: what you sell, to whom, why now, and what you need.]

## Problem & opportunity

- Problem: [the pain, in the customer's words]
- Market size: TAM $N / SAM $N / SOM $N – sources: [links]
- Why now: [what changed that makes this possible]

## Solution & product

- What it does: [capabilities]
- Differentiation: [why this wins vs alternatives]
- Proof: [traction, pilots, letters of intent]

## Business model

| Element | Detail |
|---------|--------|
| Pricing | $N / [unit] |
| Unit economics | CAC $N, LTV $N, payback N months |
| Channels | [how customers are reached] |
| Margins | N% gross |

## Go-to-market

| Phase | Target | Channel | Metric |
|-------|--------|---------|--------|
| 1 | [segment] | [channel] | [metric] |
| 2 | | | |

## Team

| Role | Who | Gap |
|------|-----|-----|
| [role] | @name | – |
| [role] | *open* | Hiring [skill] |

## Financials

| | Y1 | Y2 | Y3 |
|--|----|----|----|
| Revenue | $N | $N | $N |
| Costs | $N | $N | $N |
| Burn | $N | $N | $N |
| Runway | N mo | | |

Assumptions: [list the 3 numbers everything depends on]

## Risks

| Risk | Likelihood | Mitigation |
|------|------------|------------|
| | | |

## The ask

Raising $N for [use of funds] – reaches [milestone] by YYYY-MM-DD.