# SWOT Analysis: [subject]

> Strengths, Weaknesses, Opportunities, Threats – a snapshot for
> decision-making, not a wallpaper exercise. Every item needs evidence
> or it is an opinion.

| Field | Value |
|-------|-------|
| Subject | [company / product / initiative] |
| Facilitator | @name |
| Participants | @name, @name |
| Date | YYYY-MM-DD |

## Grid

| **Strengths** (internal, positive) | **Weaknesses** (internal, negative) |
|----------------------------------|-----------------------------------|
| - [strength + evidence] | - [weakness + evidence] |
| - | - |

| **Opportunities** (external, positive) | **Threats** (external, negative) |
|----------------------------------------|----------------------------------|
| - [opportunity + source] | - [threat + source] |
| - | - |

## Cross-analysis (where strategy lives)

| Pair | Strategy |
|------|----------|
| Strength x Opportunity | How do our strengths capture this? |
| Weakness x Opportunity | What must we fix to capture it? |
| Strength x Threat | How do strengths defend us? |
| Weakness x Threat | Where are we exposed – mitigate now |

## Priorities

| Rank | Action | Leverages / addresses | Owner |
|------|--------|------------------------|-------|
| 1 | | | @name |

## Notes

Rules applied: internal = what we control; external = the
environment. Sort every item by expected impact before ranking.