# Design Brief: Project name

| Field | Value |
|-------|-------|
| Client / product | Name |
| Designer | @name |
| Date | YYYY-MM-DD |
| Deliverable due | YYYY-MM-DD |

## Objective

One sentence: what this design must achieve – a business outcome, not
a style preference.

## Audience

Who experiences this design – personas, context of use, constraints
(accessibility level, devices, literacy).

## Scope

**In scope**

- Deliverable one (format, sizes)
- Deliverable two

**Out of scope**

- Explicit exclusions

## Requirements

- Must: hard requirement
- Must: hard requirement
- Should: soft requirement
- Must not: banned approach

## Brand & constraints

- Palette / type / voice references
- Technical constraints (file size, formats, dark mode)
- Accessibility target (WCAG level)

## References & mood

- Link to inspiration with note on *what specifically* is liked
- Anti-references: what to avoid

## Success criteria

How we will judge the design: stakeholder sign-off, test metric,
review rubric.

## Process

| Milestone | Date | Output |
|-----------|------|--------|
| Concepts | YYYY-MM-DD | N directions |
| Review | YYYY-MM-DD | Selected direction |
| Final | YYYY-MM-DD | Deliverables |