# Landing Page Copy: [page / campaign]

> Copy doc for a conversion page – write it before anyone opens a
> design tool. Sections map top-to-bottom on the page.

| Field | Value |
|-------|-------|
| Page | [url / campaign] |
| Goal | [single conversion action] |
| Audience | [segment + traffic source] |
| Owner | @name |
| Status | Draft / In review / Live |

## Above the fold

- **Headline**: [the outcome, in the customer's words – <= 10 words]
- **Subhead**: [who it's for + how, one sentence]
- **Primary CTA**: [verb + value, e.g. "Start free" not "Submit"]
- **Hero visual**: [what the image/video shows and why it proves the claim]

## Sections

### Social proof bar

[Logos / stat / rating – with the specific number: "N teams", not "trusted by many"]

### Problem -> solution

[Pain paragraph in their words -> product answer. One idea only.]

### Feature blocks (3x)

| Feature | Benefit headline | Copy (2 sentences) |
|---------|------------------|--------------------|
| [feature] | [outcome] | |
| [feature] | | |
| [feature] | | |

### Proof section

[Case study quote + metric. Attribution: name, role, company.]

### Objection handling / FAQ

| Objection | Answer |
|-----------|--------|
| [pricing worry] | |
| [switching cost] | |
| [security/trust] | |

### Final CTA

- Headline: [restated outcome]
- CTA: [same primary action]
- Risk reducer: [trial terms / guarantee / no-card]

## SEO fields

| Field | Value |
|-------|-------|
| Title tag | <= 60 chars |
| Meta description | <= 155 chars |
| URL slug | /[slug] |

## Test plan

- Hypothesis to test first: [element + expected effect]