# SEO Brief: Target keyword / topic

| Field | Value |
|-------|-------|
| Primary keyword | phrase |
| Search intent | informational / commercial / transactional |
| Target URL | /path |
| Writer | @name |
| Due | YYYY-MM-DD |

## SERP analysis

What currently ranks for the keyword – the format Google rewards:

| Position | Competitor | What they cover | Gap we can fill |
|----------|-----------|-----------------|-----------------|
| 1 | site | ... | ... |
| 2 | site | ... | ... |

## Angle & differentiation

Why our piece deserves to rank – unique data, better depth, fresher
information, first-hand experience.

## Required content

- **Title** (with keyword, ~60 chars):
- **Meta description** (~155 chars):
- **Word count**: N+

### Outline

- H2: ...
  - H3: ...
- H2: ...
- H2: FAQ (people-also-ask questions)

## Internal links

| Link to | Anchor |
|---------|--------|
| /related-page | descriptive anchor |

## E-E-A-T signals

- Author with credentials / bio
- First-hand evidence to include
- Sources to cite