# Social Campaign: Name

| Field | Value |
|-------|-------|
| Goal | awareness / engagement / conversion |
| Dates | YYYY-MM-DD to YYYY-MM-DD |
| Owner | @name |

## Campaign concept

One paragraph: the creative idea and the hook.

## Channels

| Channel | Format | Cadence | Owner |
|---------|--------|---------|-------|
| LinkedIn | text + image | N/week | @name |
| X/Twitter | thread | N/week | @name |
| Other | format | cadence | @name |

## Post drafts

### Post 1 – channel

> Draft text here.
> Hashtags / links.

### Post 2 – channel

> Draft text.

## Assets needed

- [ ] Graphic: description
- [ ] Video clip: description
- [ ] Screenshot

## Metrics

| KPI | Target | Actual |
|-----|--------|--------|
| Impressions | N | |
| Engagement rate | N% | |
| Click-through | N | |

## Retrospective

What worked, what to repeat or drop next campaign.