# Competitive Analysis: [competitor / market]

> Know what you are being compared against. Honest scores beat
> flattering ones – the point is to find where you lose.

| Field | Value |
|-------|-------|
| Market | [space] |
| Analyst | @name |
| Date | YYYY-MM-DD |
| Refresh | Quarterly |

## Competitors

| Competitor | Segment | Pricing | Threat level |
|------------|---------|---------|--------------|
| [name] | [who they serve] | $N/mo | High / Med / Low |
| Us | | | |

## Feature comparison

| Capability | Us | [Competitor A] | [Competitor B] |
|------------|----|----------------|----------------|
| [capability] | Yes/No/Partial | | |
| [capability] | | | |

## Positioning

| Axis | Us | Competitor A | Competitor B |
|------|----|--------------|--------------|
| Target customer | | | |
| Core promise | | | |
| Main weakness | | | |

## Win/loss evidence

| Deal | Chosen | Reason given |
|------|--------|--------------|
| [deal/account] | them / us | [actual reason, not the polite one] |

## Moats & gaps

- **Where they beat us**: [honest list]
- **Where we beat them**: [defensible list]
- **Where they are going**: [hiring, launches, funding signals]

## Implications

- Messaging to emphasize: [differentiators]
- Product gaps to close: [prioritized]
- Pricing posture: [premium / parity / value]