# Journey Map: [persona] doing [job]

> The user's experience across time – actions, thoughts, feelings, and
> where the product fails them. One journey per map.

| Field | Value |
|-------|-------|
| Journey | [trigger -> outcome] |
| Persona | [link persona] |
| Owner | @name |
| Date | YYYY-MM-DD |
| Evidence | [research source] |

## Stages

| | Discover | Evaluate | Onboard | Use | Renew / leave |
|--|----------|----------|---------|-----|----------------|
| **Actions** | | | | | |
| **Questions** | | | | | |
| **Feelings** | | | | | |
| **Touchpoints** | | | | | |
| **Pain points** | | | | | |
| **Opportunities** | | | | | |

## Flow

```mermaid
flowchart LR
    D[Discover] --> E[Evaluate]
    E --> O[Onboard]
    O --> U[Use]
    U -->|happy| R[Renew]
    U -->|frustrated| L[Leave]
```

## Moments of truth

| Stage | Moment | Why it decides retention |
|-------|--------|--------------------------|
| | | |

## Metrics per stage

| Stage | Metric | Current | Target |
|-------|--------|---------|--------|
| Discover | [e.g. signup rate] | N% | N% |
| Onboard | [e.g. time to value] | N min | N min |

## Top 3 fixes

1. [fix] – removes [pain] at [stage]
2. [fix] – removes [pain] at [stage]
3. [fix] – removes [pain] at [stage]