# Persona: [name]

> A decision tool, not a poster – if a choice never changes because of
> this persona, delete it. Ground every field in research, not vibes.

| Field | Value |
|-------|-------|
| Persona name | [archetype name] |
| Based on | [N interviews / survey / analytics] |
| Owner | @name |
| Last validated | YYYY-MM-DD |

## Profile

- **Role / context**: [job, environment, constraints]
- **Goals**: [what success looks like to them]
- **Frustrations**: [what blocks them today]
- **Quote**: "[a real sentence they would say]"

## Current behavior

| Task | How they do it today | Pain level (1-5) |
|------|----------------------|------------------|
| [task] | [workaround] | N |

## Needs -> product implications

| Need | Why it matters | Product implication |
|------|----------------|---------------------|
| [need] | [consequence if unmet] | [feature / design choice] |

## Anti-persona (explicitly not for)

Who this product deliberately does not serve – prevents
scope creep disguised as empathy.

## Scenarios

1. **Trigger**: [what makes them reach for a solution]
2. **Job**: [the job-to-be-done in their words]
3. **Success**: [observable outcome]

## Evidence

| Source | Date | N | Key finding |
|--------|------|---|-------------|
| [interviews/survey/logs] | YYYY-MM-DD | N | [finding] |