# Customer Discovery: [interview with] – YYYY-MM-DD

> Interview notes – learn their problem, not pitch your solution.
> If you talked more than they did, redo it.

| Field | Value |
|-------|-------|
| Interviewee | [name / role / company type] |
| Interviewer | @name |
| Date | YYYY-MM-DD |
| Segment | [which hypothesis segment] |

## Hypothesis being tested

We believe [segment] struggles with [problem] enough to [pay / switch].

## Context

- How they do [task] today: [current workflow]
- Tools used: [list]
- Time / money spent on the problem: [quantified]

## Questions & answers (past behavior, not opinions)

| Question asked | What they actually said |
|----------------|--------------------------|
| Tell me about the last time [problem] happened | |
| What did you do about it? | |
| What did that cost you (time/money)? | |
| What have you tried? | |
| Who else cares about this? | |

Rules honored: asked about the past, not hypothetical futures; let
silence work; never described our solution.

## Pain intensity

- Pain level: none / mild / strong / hair-on-fire
- Evidence: [what they spend doing it manually]

## Surprises

[Things we didn't expect to hear]

## Signals

- [ ] Would take a follow-up call
- [ ] Would try an MVP
- [ ] Would pay: $N / [unit]
- [ ] Introduced us to [referral]

## Learnings -> hypothesis update

- Hypothesis: confirmed / weakened / killed
- New insight: [what this changes]