# Decision Memo: Strategic option

> For any consequential team decision – pivot, pricing change, market
> entry, build-vs-buy. Writing forces clarity.

**Date**: YYYY-MM-DD · **Author**: @name · **Decision needed by**: YYYY-MM-DD

## The decision

One sentence: the choice on the table.

## Options

### Option A – name

- What it is
- Cost: ...
- Upside if it works: ...
- Downside if it fails: ...

### Option B – name

- Same structure

### Option C – status quo

- What happens if we do nothing

## Evidence

| Signal | What it suggests |
|--------|------------------|
| Metric / customer quote / market fact | Interpretation |

## Reversibility

How hard to undo each option – reversible decisions can be fast;
one-way doors need rigor.

## Recommendation

The call + the reasoning in 3 sentences max.

## If we do this, then

Immediate consequences: what gets deprioritized, who is affected,
what we tell stakeholders.