# Video Script: [title]

> Two-column script – what viewers see and hear. Write the hook
> first; if the first 15 seconds don't earn the next minute, nothing
> else matters.

| Field | Value |
|-------|-------|
| Video | [title] |
| Target length | N min |
| Audience | [who] |
| Goal | [watch time / conversion / teaching] |
| Status | Draft / Shoot-ready |

## Hook (0:00-0:15)

| Visual | Audio |
|--------|-------|
| [shot / b-roll] | "[the one line that makes them stay]" |

Promise made here must be paid off by the end.

## Sections

### 1. [section] (MM:SS)

| Visual | Audio |
|--------|-------|
| [shot / graphic / screen] | [voiceover or dialogue] |
| | |

### 2. [section] (MM:SS)

| Visual | Audio |
|--------|-------|
| | |

### 3. [section] (MM:SS)

| Visual | Audio |
|--------|-------|
| | |

## Retention beats

| Timestamp | Pattern interrupt | Purpose |
|-----------|-------------------|---------|
| MM:SS | [visual change / question / payoff] | reset attention |

## Call to action

| Visual | Audio |
|--------|-------|
| [end card] | "[one CTA only – pick the one]" |

## Production notes

- B-roll needed: [list]
- Graphics: [list]
- Music/SFX: [cues]

## Metadata

- Title options: [A / B]
- Thumbnail concept: [concept]
- Description draft: [text + links]