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Certification Mark Usage Rules Template (ISO/IEC 27001)

Certificate and CB mark use: rule sources, licensed marks, scope-limited claims, prohibited uses, channels, wording examples, approval log

СУІБ та ISO/IEC 27001ПовнийISO/IEC 27001:2022 + Amd 1:2024 clause 7.4 (cited only); ISO/IEC 17021-1:2015 clause 8.3; CB and accreditation rulescertificationmarkusage

Як використовувати: Use it as soon as the certification decision is made, before anyone announces it. Fill the CB rules document, the licensed marks and the exact certified scope first. The main pitfall is product-level claims such as 'ISO 27001 certified software' or a mark on packaging.

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Certification Mark Usage Rules: [Organization name]

Internal rules for how [Organization name] refers to its ISO/IEC 27001:2022 + Amd 1:2024 certification and uses the certification body's (CB) mark, the certificate and any accreditation-related mark. Certification bodies must have rules on reference to certification and use of marks under ISO/IEC 17021-1:2015, and the certification agreement binds you to them; this document turns those rules into internal wording, channels, prohibited uses and an approval workflow. It also supports clause 7.4 (communication) of ISO/IEC 27001. Replace every [bracketed] value and every row marked Example. This is a documentation format, not legal advice.

Document control

FieldValue
Document IDDOC-ISMS-097
Version[1.0]
Status[Draft / Approved / Superseded]
Owner[@isms-manager]
Approvers/reviewers[@marketing-lead], [@legal-counsel], [@ceo]
Last updatedYYYY-MM-DD
Classification[Internal]
Standard and editionISO/IEC 27001:2022 + Amd 1:2024 (clause 7.4); CB rules per ISO/IEC 17021-1:2015 (clause 8.3)
Certification body[CB name]
CB rules document[title, version, date]
Accreditation body and its mark rules[accreditation body name], [rules document, version]
Certificate number and expiry[n], YYYY-MM-DD
Certified legal entity[legal entity name exactly as on the certificate]
Certified scope (as printed)[scope wording exactly as on the certificate]
Certified sites[list exactly as on the certificate]
Next scheduled review[Annually, and at any change of certificate status or CB rules]

Approvals

RoleNameDecisionDate
ISMS manager[@isms-manager][Prepared]YYYY-MM-DD
Marketing lead[@marketing-lead][Agreed]YYYY-MM-DD
Legal counsel[@legal-counsel][Reviewed]YYYY-MM-DD
Top management[@ceo][Approved]YYYY-MM-DD

Revision history

VersionDateAuthorChange
1.0 (Example)2027-06-16[@isms-manager]First version after the certification decision on 2027-06-15
1.1 (Example)2028-03-07[@isms-manager]Website footer wording corrected after the surveillance readiness health check
[x.y]YYYY-MM-DD[@author][Change]

Contents

  1. Purpose and scope
  2. Whose rules apply
  3. Marks and materials you may use
  4. What you may claim
  5. Prohibited uses
  6. Channels and placement
  7. Correct and incorrect wording
  8. Approval workflow
  9. Changes in certificate status
  10. Monitoring and handling misuse
  11. Size tiers
  12. Records and evidence
  13. References

1. Purpose and scope

These rules make sure every reference to the ISO/IEC 27001 certification of [Organization name] is accurate, limited to the certified scope, and allowed by the CB's rules. They apply to:

  • all employees and contractors who write external content: marketing, sales, bid and proposal teams, customer success, recruitment, investor relations;
  • agencies that produce material on the organization's behalf;
  • partners, resellers and group companies that mention the certification;
  • internal material that may be shared outside (sales decks, templates, e-mail signatures).

Misuse has consequences. A CB can require corrective action, suspend or withdraw a certificate when its marks or the certification are used in a misleading way, and misleading claims can also raise consumer protection or contract issues in many jurisdictions. Clear rules prevent all three.

2. Whose rules apply

OrderSourceWhat it governsVersion and location
1Certification agreement with [CB name]Your contractual obligations, including the use of marks and references[agreement ref, date]
2CB rules for use of certificates and marksMark artwork, size, colour, placement, permitted statements[title, version, date]
3Accreditation body rules, where the CB allows its mark to be combined with the accreditation body's markConditions for any combined mark[title, version, date]
4International accreditation system rules on the recognition mark (Global ACI MRA, formerly IAF MLA)Who may use the international recognition mark (generally not certified organizations)See the note below
5ISO's position on its name and logoISO logo not to be used by certified organizations; ISO does not certifyISO public guidance on publicizing certification (check the current version on iso.org)
6This documentInternal wording, channels, approval workflowDOC-ISMS-097

Notes:

  • ISO/IEC 17021-1:2015 requires CBs to control the ownership and use of their certification marks and references to certification, and to act on misuse. The detail is in each CB's own rules.
  • The International Accreditation Forum (IAF) and ILAC ceased operations on 1 January 2026; their work passed to Global Accreditation Cooperation Incorporated (Global ACI), and the IAF MLA was replaced by the Global ACI Multilateral Recognition Arrangement (MRA), so an accredited CB is now one accredited by a signatory of the Global ACI MRA (formerly the IAF MLA). The legacy IAF MLA mark is being replaced by a Global ACI MRA mark; some accreditation bodies have indicated that legacy mark use may continue until around 2029 (check your accreditation body's notices and the current Global ACI rules). These international recognition marks are licensed to accreditation bodies and accredited CBs, not to certified organizations: under the IAF MLA mark licences that accreditation bodies issued, CBs had to stop their certified clients using the mark. Do not use it unless your CB confirms in writing that the current rules allow it.
  • Accreditation body symbols: most accreditation bodies do not let certified organizations use their symbol on its own; some allow it only as part of a combined mark supplied by the CB (MRK-002). Follow the CB and accreditation body rules exactly.
  • When in doubt, ask the CB in writing and keep the answer.

3. Marks and materials you may use

IDMark or materialSourceConditions (Example, confirm in CB rules)Artwork location
MRK-001 (Example)CB certification mark for ISO/IEC 27001Issued by [CB name] with the certificateUse only the supplied artwork, unaltered; keep minimum size and clear space; show with certificate number or standard reference where the CB requires[brand asset library path]
MRK-002 (Example)CB mark combined with accreditation body markIssued by [CB name]Only if the CB allows; never the accreditation mark alone[path]
MRK-003 (Example)Copy of the certificate (PDF)[CB name]Whole document, unaltered, current version, with expiry date visible[path]
MRK-004 (Example)Approved text statements (section 7)This documentUse word for word or with approved substitutions onlySection 7
[MRK-NNN][mark][source][conditions][location]

Not licensed to [Organization name] and never to be used: the ISO logo, the IEC logo, the international recognition mark (legacy IAF MLA mark or Global ACI MRA mark, unless the CB confirms otherwise in writing), any CB mark for a standard or scope you are not certified for, and marks of other organizations in the group unless their certificate covers you.

4. What you may claim

A correct claim has five elements:

  1. Who: the legal entity on the certificate (not the brand, the group or a parent company, unless they are on the certificate).
  2. What: the information security management system, not a product, service output, person or test result.
  3. Which standard: ISO/IEC 27001:2022 (the edition on the certificate). Do not claim certification to ISO/IEC 27002, which is guidance and not certifiable, or to any standard you hold no certificate for.
  4. Scope: the scope as printed, or a faithful short form approved in section 7. If the scope covers only some services or sites, say so.
  5. By whom: the CB name, and the certificate number where useful so readers can verify it.

Claims about related work must be clearly separate: "aligned with", "based on" or "following the guidance of" ISO/IEC 27002 or ISO/IEC 27017 is acceptable only when true and when it is not placed so as to suggest certification. Statements about SOC 2 reports, other frameworks or customer audits must not be merged into the ISO/IEC 27001 claim.

Readers may want to verify a certificate. Point them to the CB's certificate directory and, where available, the accreditation system's certificate search database (IAF CertSearch, the database of accredited certifications set up under IAF; check whether it now operates under Global ACI and whether your CB uploads to it).

5. Prohibited uses

IDProhibited useWhy
PRH-001Any certification mark on a product, product packaging or product documentation, and any claim there that suggests the product is certifiedISO/IEC 27001 certifies a management system, not a product; CBs are required not to allow their marks to be used in a way that can be read as product conformity
PRH-002A mark or claim on laboratory test reports, calibration certificates or inspection reportsThese imply product or result conformity, which management system certification does not give
PRH-003The ISO logo, in any form, or the words "ISO approved" or "certified by ISO"ISO does not certify organizations and does not license its logo for this
PRH-004Claims that extend beyond the certified scope, sites or legal entityMisleading; a frequent cause of CB findings
PRH-005Altered, recoloured, redrawn, cropped or animated marksCB artwork must be used as supplied
PRH-006The accreditation body symbol on its own, or the international recognition mark (IAF MLA or Global ACI MRA) in any formAccreditation body symbols are at most allowed inside a combined mark supplied by the CB; the international recognition mark is licensed to accreditation bodies and accredited CBs, not to certified organizations
PRH-007Any claim while the certificate is suspended, withdrawn or expiredThe certification is not valid during those states
PRH-008Statements that the organization is "secure", "breach-proof" or "guaranteed compliant" because it is certifiedCertification shows a conforming management system, not the absence of risk
PRH-009Use by a partner, reseller or group company not on the certificate as if it were their own certificationMisleading about who is certified
PRH-010Claims of certification before the CB's certification decision (for example after Stage 2 but before the decision)The certificate does not exist until the decision

6. Channels and placement

ChannelAllowed contentStatusApproval needed
Corporate website, security or trust pageApproved statement, CB mark (MRK-001), certificate copy, certificate numberAllowedOnce per page version
Proposals, bids, security questionnairesApproved statement, certificate copyAllowedStandard wording pre-approved; changes need approval
Letterhead, business cards, e-mail signaturesCB mark with standard reference, if the CB allows on stationeryConditional (check CB rules)Once per template
Sales and investor presentationsApproved statement and mark on a company-level slideAllowedOnce per master deck
Press releases and social media postsApproved statement; mark only if CB rules allow in that mediumConditionalEvery time
Trade show stands and bannersApproved statement and mark at company level, not next to product displaysConditionalEvery time
Vehicles and buildingsCB mark only where CB rules explicitly allowConditional (often restricted)Every time
Product user interface, product pages naming a single productStatement that the ISMS covering the service is certified, linked to the trust page; no mark on the product itselfConditionalEvery time
Product packaging, labels, product documentationNo mark, ever. A plain statement naming the certified organization, the management system standard and the CB is something some CB rules allow in accompanying product information, never wording that implies a certified product; this policy's default is not to use itMark prohibited (PRH-001); statement only if CB rules allow and top management decides to use itEvery time, with the CB rule cited
Test reports, calibration or inspection documentsNot allowedProhibited (PRH-002)Not applicable
Job advertsApproved short statementAllowedStandard wording pre-approved

7. Correct and incorrect wording

Example certificate: Quillmere Analytics Ltd, certified to ISO/IEC 27001:2022 by [CB name], certificate [number], scope "The information security management system supporting the development, operation and support of the Quillmere analytics SaaS platform".

Approved statements (Example):

  • Long form: "Quillmere Analytics Ltd operates an information security management system certified to ISO/IEC 27001:2022 by [CB name] (certificate [number]) for the development, operation and support of the Quillmere analytics SaaS platform."
  • Short form: "Our information security management system for the Quillmere analytics platform is certified to ISO/IEC 27001:2022."
  • Questionnaire answer: "Yes. Quillmere Analytics Ltd holds ISO/IEC 27001:2022 certification issued by [CB name], certificate [number], valid until [date]. The scope covers the development, operation and support of the Quillmere analytics SaaS platform. A copy of the certificate is attached."
Incorrect wordingProblemCorrect alternative
"ISO certified company"Does not name the standard; implies ISO certifies; implies whole company"Our ISMS for [scope] is certified to ISO/IEC 27001:2022"
"Our software is ISO 27001 certified"Implies product certification"The information security management system that runs our platform is certified to ISO/IEC 27001:2022"
"Certified by ISO"ISO does not certify"Certified by [CB name]"
"ISO 27001 and ISO 27002 certified"ISO/IEC 27002 is not certifiable"Certified to ISO/IEC 27001:2022; controls implemented with guidance from ISO/IEC 27002:2022"
"Quillmere is certified across all its businesses" (Quillmere Analytics Ltd text)Extends beyond legal entity and scopeName the certified entity and scope
"Fully compliant with ISO 27001, so your data is 100 percent safe"Overstates what certification means"Our ISMS is certified to ISO/IEC 27001:2022 and audited by [CB name] each year"
"ISO 27001 certified (in progress)" or "certified, pending decision"No certificate exists yet"We are preparing for ISO/IEC 27001:2022 certification, with the certification audit planned for [month year]"
"ISO 27701 certified" (when only ISO/IEC 27001 is held)Claims a certification not heldState only certificates held; describe privacy controls separately
The ISO logo next to the company logoProhibited (PRH-003)Use the CB mark (MRK-001) under the CB rules

8. Approval workflow

Example service level: decision within 5 working days, or 10 working days when the CB must be asked.

Approval log:

Approval IDDateRequesterMaterial and channelStatement or mark usedDecisionApproverWithdrawal date if status changes
MUA-2027-001 (Example)2027-06-16[@marketing-lead]Press release, certification newsLong form, MRK-001Approved[@isms-manager]Not applicable
MUA-2027-002 (Example)2027-06-18[@marketing-lead]Website trust pageLong form, MRK-001, MRK-003Approved[@isms-manager]Not applicable
MUA-2027-003 (Example)2027-07-02[@sales-lead]Product data sheet with mark in headerMRK-001Rejected: product documentation (PRH-001); short form statement allowed in company section[@isms-manager]Not applicable
MUA-2028-001 (Example)2028-03-07[@marketing-lead]Website footer correctionShort formApproved[@isms-manager]Not applicable
[MUA-YYYY-NNN]YYYY-MM-DD[@requester][material][statement][decision][@approver][date]

9. Changes in certificate status

EventRequired actionDeadline (Example, confirm in CB rules)Owner
Certificate suspendedStop all claims and mark use; remove certificate copies; tell sales and partners; answer questionnaires truthfullyImmediately, per CB rulesISMS manager and marketing
Certificate withdrawnRemove all claims and marks permanently; update contracts where requiredImmediately, per CB rulesISMS manager, legal
Scope reducedUpdate all statements to the new scope; replace certificate copiesPer CB rules (Example: before the next publication or within 30 days)ISMS manager
Certificate renewed after recertificationReplace certificate copies with the new one; update expiry datesWithin Example 10 working days of receiptISMS manager
Certificate expiredRemove claims until a new certificate is issuedImmediatelyISMS manager
Change of CBReplace old CB mark and certificate with the new CB's; update statementsWhen the new certificate is issuedISMS manager
Scope extendedUpdate statements only after the CB issues the updated certificateOn receipt of the updated certificateISMS manager

Keep a claims inventory: every page, template, deck and partner listing that shows the certification, with owner. The approval log in section 8 is the starting point.

10. Monitoring and handling misuse

  • Review the claims inventory every quarter and before each CB audit (isms/surveillance-readiness-health-check, area G).
  • Search the public web and partner sites for the organization's name together with "ISO 27001" at least twice a year.
  • Brief new marketing, sales and bid staff on these rules during onboarding; include them in the communication plan (DOC-ISMS-027).
  • Ask partners and resellers to follow these rules in their agreements.

When misuse is found:

  1. Record it as a nonconformity under clause 10.2 when it comes from inside the organization or from someone acting for it.
  2. Correct or remove the material and record the date.
  3. Find the root cause (missing approval step, unclear wording, outdated template) and fix it.
  4. If a third party misuses the certification, ask them in writing to correct it, and tell the CB if they refuse or if the misuse is significant.
  5. Tell the CB about significant misuse by the organization before the next audit rather than waiting for the auditor to find it.

11. Size tiers

AspectSmall: Quillmere Analytics Ltd (46 staff)Medium: Quillmere Health Systems (320 staff)Large or multi-site: Quillmere Group (2,400 staff, 6 sites)
Who approvesPart-time ISMS manager, with the CEO for press releasesISMS manager and marketing lead; legal for contractsGroup CISO office with group communications; site managers for local material
ChannelsWebsite, trust page, proposals, questionnairesPlus hospital tenders, conference stands, partner portalsPlus multiple country websites, product brochures for plants, OT customer documents
Main riskWebsite wording written once and never checkedTender teams copying old wording with an outdated scopeSites not yet in the phased scope using the group claim; plant product documents carrying the mark (PRH-001)
Specific controlPre-approved short and long forms onlyClaims inventory with an owner per channelSite-level claims list showing which sites are in the certified scope; separate wording for ISO 9001 and ISO 22301 certificates so claims are not mixed
Multi-certificate wordingOne certificateISO/IEC 27001 now; add ISO/IEC 27701:2025 wording only after that certificate is issuedSeparate statements per certificate and per scope; combined marks only if the CB rules allow

12. Records and evidence

RecordOwnerLocationRetention (Example)
CB rules and certification agreement, each versionISMS managerCertification folderLife of certificate plus one cycle
Licensed artwork and certificate copiesMarketingBrand asset library, controlled folderCurrent only, previous versions archived
Approval logISMS managerSection 8 of this documentLife of certificate plus one cycle
Claims inventory and quarterly reviewsMarketingClaims inventory sheetCurrent and previous cycle
CB replies to questions about mark useISMS managerCertification folderLife of certificate plus one cycle
Misuse records and corrective actionsISMS managercompliance/capa-nonconformity, DOC-ISMS-086Per DOC-ISMS-028
Training or briefing records for writersHR or marketingCompetence records (DOC-ISMS-026)Per DOC-ISMS-028

Map these records in isms/control-evidence-matrix (DOC-ISMS-033) under clause 7.4 (communication) and clause 10.2.

13. References

ReferenceEditionUse
ISO/IEC 27001:2022 + Amd 1:2024https://www.iso.org/standard/82875.html ; Amd 1: https://www.iso.org/standard/88435.htmlThe certified standard; clause 7.4 communication
ISO/IEC 17021-1:2015https://www.iso.org/standard/61651.htmlCB control of marks and references to certification (clause 8.3)
ISO/IEC 27006-1:2024https://www.iso.org/standard/82908.htmlISMS-specific CB requirements
ISO public guidance on publicizing certificationCurrent version on iso.orgISO's position on its logo and on wording
Global ACI MRA documents on the use of the recognition markCurrent version on the Global ACI websiteRules for the international recognition mark and the transition from legacy IAF and ILAC marks
Your CB's rules for use of certificates and marksCurrent versionBinding artwork and wording rules

Related templates: isms/certification-cycle-plan (DOC-ISMS-094), isms/surveillance-readiness-health-check (DOC-ISMS-096), isms/security-whitepaper-trust-center (DOC-ISMS-116), isms/security-questionnaire-answer-library (DOC-ISMS-115), isms/customer-security-addendum (DOC-ISMS-117), isms/isms-communication-plan (DOC-ISMS-027), compliance/ms-scope (DOC-ISMS-002).

Standard and licence note

Structure aligned with ISO/IEC 27001:2022 + Amd 1:2024 clause 7.4 and with the certification body obligations on marks and references to certification in ISO/IEC 17021-1:2015. The rules, wording examples and guidance are original and summarize common certification body practice; no ISO or IEC text is reproduced. Your certification body's rules and agreement are binding and prevail over this template: obtain them, together with the official standards (purchase or licensed access from ISO, IEC or your national standards body). Check the current edition of each standard and the current accreditation system rules before use. This is a documentation format, not legal advice. Template licence: MIT.

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