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Mở trình soạn thảo

Bộ mẫu quản lý tiếp thị

Lập kế hoạch và triển khai tiếp thị: ICP, thông điệp, thương hiệu, kế hoạch, ra mắt, nội dung, SEO, email, KOL, sự kiện, đo lường và truyền thông khủng hoảng.

21 mẫu trong 5 bước, theo thứ tự sử dụng. Mở mẫu bất kỳ trong trình soạn thảo, điền nội dung rồi xuất ra PDF, DOCX hoặc HTML.

Bước 1

Chiến lược

  1. Market Research Report Template

    Đầy đủ

    Market research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings

  2. Ideal Customer Profile Template (B2B ICP)

    Chuẩn

    Summary, deal evidence by segment, firmographics, technology fit, buying triggers, buying group, disqualifiers, fit score with tiers, team use

  3. Messaging Framework Template

    Chuẩn

    Messaging house: positioning statement, value pillars with proof, audience messages, elevator pitches, objections, vocabulary

  4. Brand Guidelines Template

    Đầy đủ

    Full brand guide: story, values, voice and tone, logo rules, colour palette with WCAG contrast, type, imagery, governance

  5. Marketing Plan Template

    Chuẩn

    Annual or quarterly marketing plan: situation analysis, objectives, segments, positioning, channel mix, budget-to-KPI model, measurement, risks

    Marketing-planning practice (SWOT, STP, SMART); compliance checks as dated examples
Bước 2

Ra mắt

  1. Go-to-Market Plan Template

    Đầy đủ

    GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

  2. Campaign Brief Template

    Chuẩn

    Campaign brief: SMART objective, audience, insight, single-minded proposition, channels, budget split, timeline, KPIs

  3. Product Launch Checklist Template

    Chuẩn

    Launch readiness by function, rollback plan, go/no-go criteria, launch-day runbook, success metrics, post-launch review

  4. Press Release Template

    Chuẩn

    News release: release line, headline, dateline, five-Ws lead, quotes, facts, boilerplate, media contact, end mark

    AP-style news-release conventions
Bước 3

Nội dung và kênh

  1. Content Calendar Template

    Chuẩn

    Monthly or quarterly content plan: themes, schedule, per-piece gate (accessibility, disclosure), repurposing map, metrics, backlog

    Content-marketing practice; WCAG 2.2; FTC 16 CFR 255 and 465 (dated examples)

  2. SEO Content Brief Template

    Chuẩn

    SEO content brief: keyword and intent, SERP gaps, outline, E-E-A-T sources, links, metadata, CTA, success metrics

  3. Landing Page Copy Template

    Chuẩn

    Landing-page copy doc: sections, claims register, offer terms, form and consent, accessibility, SEO fields, test plan

    Conversion-copy practice; WCAG 2.2; FTC 16 CFR 255 and 465; EU UCPD (dated examples)

  4. Social Media Campaign Template

    Chuẩn

    Social campaign plan: goal, concept, channels, post drafts, creator and employee disclosure, accessibility, assets, UTM tracking, metrics, retro

    Social media practice; FTC 16 CFR 255 and 465; EU UCPD and DSA Art. 26; UK CAP Code; WCAG 2.2 (dated examples)

  5. Email Campaign Brief Template (Consent, Unsubscribe, CAN-SPAM)

    Chuẩn

    Objective, message plan, audience groups with consent or legal basis, sender identity, content checks, unsubscribe and RFC 8058 headers, deliverability, results

    CAN-SPAM (16 CFR 316); ePrivacy Art. 13; UK PECR reg. 22; RFC 8058

  6. Influencer Brief Template (Disclosure, Usage Rights)

    Chuẩn

    Campaign context, key messages, deliverables, disclosure wording and rules, approved claims, creative freedom, review steps, usage rights, fees and report

    FTC 16 CFR Part 255 (2023) and Part 465; UK CAP Code s.2

  7. Event and Webinar Plan Template (Run of Show)

    Chuẩn

    Goal and funnel targets, agenda, speakers, registration and privacy, platform and accessibility, promotion, run of show, follow-up, budget, results

    Common practice; WCAG 2.2 SC 1.2.2, 1.2.4, 1.4.3

  8. Newsletter Template

    Gọn

    Newsletter issue with compliant footer (postal address, one-click unsubscribe), RFC 8058 headers, bulk sender checklist, EU/UK consent note

    CAN-SPAM (15 U.S.C. 7701-7713); RFC 8058; Gmail and Yahoo sender rules (2024); ePrivacy Art. 13, PECR reg. 22
Bước 4

Đo lường và thử nghiệm

  1. Analytics Tracking Plan Template (Privacy-First, JSON Schema, GPC)

    Đầy đủ

    Privacy-first tracking plan: tiers, object_action naming, events, property dictionary, JSON Schema 2020-12, SchemaVer, consent and GPC gating, PII rules, QA

    JSON Schema 2020-12; W3C GPC (Working Draft); ePrivacy Art. 5(3); GDPR Arts. 6-7

  2. Marketing Measurement Plan Template (Attribution, MMM, Incrementality)

    Đầy đủ

    Decisions, KPI tree, metric definitions, data sources, attribution, incrementality experiments with worked readout, MMM, UTM convention, privacy, decision rules

    Common practice; privacy checks cite ePrivacy Art. 5(3), UK PECR, CCPA (GPC)

  3. A/B Test Plan Template

    Chuẩn

    Pre-registered A/B test: hypothesis, randomisation unit, metrics, Lehr sample size, SRM and peeking rules, novelty, privacy and consent, decision rule, results

    Kohavi, Tang and Xu 2020 (online controlled experiments); Lehr 1992 sample size rule
Bước 5

Sự cố

  1. Crisis Communications Plan Template

    Chuẩn

    Scenarios, severity levels, crisis team and approval matrix, spokespeople, holding statements, stakeholder order, regulatory clocks, message log, review

    Common practice; clocks cite GDPR Art. 33 and SEC Form 8-K Item 1.05