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MBA 核心课：经济学与数据套件

核心经济学与分析：需求与弹性、定价、市场结构、博弈论、宏观经济、经济指标、汇率与利率平价、决策树与管理者回归分析。

第 1 步

经济学

  1. MBA Managerial Microeconomics Course Guide Template

    完整

    Competency map, 13-session roadmap, concepts linked to cards, scale and scope, information, agency, transaction costs, original mini-case, rubric, exam plan

    Managerial microeconomics core (Coase 1937; Akerlof 1970; Spence 1973; Jensen and Meckling 1976; Williamson 1975)

  2. MBA Demand Elasticity Concept Card Template

    完整

    Own-price, cross-price and income elasticity, arc vs point, log-log regression with Excel SLOPE and LINEST, markup rule, revenue vs profit, demand charts

    Marshall (1890) elasticity; Lerner (1934) markup rule

  3. MBA Pricing Concept Card Template

    完整

    Markup rule and Lerner index, price discrimination by degree, versioning, bundling, two-part tariffs, EVC, Littlewood booking limits, legal checks

    Lerner (1934); Pigou (1920); Oi (1971); Adams and Yellen (1976); Littlewood (1972)

  4. MBA Market Structure Concept Card Template

    完整

    Perfect competition, monopoly, monopolistic competition, Cournot, Bertrand and Stackelberg equilibria computed, contestable markets, HHI and 2023 US Merger Guidelines screen

    Cournot 1838; Bertrand 1883; von Stackelberg 1934; Baumol, Panzar and Willig 1982; US DOJ/FTC 2023 Merger Guidelines

  5. MBA Game Theory Concept Card Template

    完整

    Normal and extensive form, dominance, Nash equilibrium, mixed strategies, repeated games and grim trigger, credible commitment, auctions and winner's curse, worked examples

    Nash 1950, 1951; Schelling 1960; Selten 1965, 1975; Axelrod 1984; Vickrey 1961

  6. MBA Macroeconomics Course Guide Template

    完整

    14-session roadmap, key macro formulas with Excel, central-bank and statistical-standard dated facts, Northfield rate and currency shock mini-case with teaching note, rubric, exam plan

    Keynes 1936; Okun 1962; Mundell 1963; Fleming 1962; Taylor 1993; Fed 2025 Statement on Longer-Run Goals; SNA 2025; BPM7

  7. Macroeconomic Indicators Concept Card Template

    完整

    GDP identity, real vs nominal, CPI and PCE, unemployment, PMI, yield curve, Taylor rule example, official data sources, release reading routine

    Taylor rule (Taylor 1993); System of National Accounts expenditure identity

  8. Exchange Rates and Interest Parity Concept Card Template

    完整

    Spot and forward quotes, covered and uncovered interest parity, PPP, transaction, translation and economic exposure, forward and option hedges computed

    Covered interest parity (Keynes 1923); PPP (Cassel 1918); Garman-Kohlhagen (1983)
第 2 步

决策分析

  1. MBA Decision Analytics Course Guide Template

    完整

    Probability, inference, A/B tests, regression, forecasting, Solver LP, Monte Carlo, session roadmap, mini-case with teaching note, rubric, exam plan

    Primary works: Bayes 1763, Neyman and Pearson 1933, Metropolis and Ulam 1949, Dantzig 1951, Holt 1957

  2. MBA Decision Trees Concept Card Template

    完整

    Expected value, rollback, EVPI and EVSI with Bayes tables, exponential utility and certainty equivalents, sensitivity chart, Mermaid tree, Excel and Python

    Decision analysis (von Neumann and Morgenstern 1944; Raiffa and Schlaifer 1961; Howard 1966)

  3. MBA Regression for Managers Concept Card Template

    完整

    Coefficients, dummies, interactions, log transforms, R-squared, VIF, omitted variable bias, causation, prediction intervals, statsmodels output and Excel LINEST

    Least squares (Legendre 1805, Gauss 1809); White (1980); Holland (1986)

  4. Hypothesis Testing Concept Card Template (Statistics, R and Python)

    完整

    Logic of significance testing: H0/H1, p-values, Type I/II errors, power, one- vs two-sided, TOST, Bonferroni, Holm and Benjamini-Hochberg, ASA statement

    Fisher (1925); Neyman and Pearson (1933); Holm (1979); Benjamini and Hochberg (1995); ASA Statement on P-Values (2016); NIST/SEMATECH e-Handbook ch. 7
第 3 步

练习

  1. MBA Concept Flashcards and Spaced Review Template

    标准

    80 original MBA core flashcards (accounting to ethics) with answer key, Leitner boxes, spaced review calendar, card-writing rules, Anki export, tracker

    Leitner box method; retrieval and spacing research (Dunlosky et al. 2013)

  2. MBA Exam Preparation Plan Template

    完整

    MBA core exam plan: exam profile, 4-week timeline, materials, timed practice log, time budget, take-home rules, exam day, curves, grade non-disclosure

    Retrieval and interleaving research (Roediger and Karpicke 2006; Rohrer and Taylor 2007; Dunlosky et al. 2013)