Content Calendar – YYYY-MM
Monthly calendar + repurposing map
使用方法: Multi-channel publishing. The repurposing map is where ROI hides – one piece, five surfaces.
预览
Content Calendar – YYYY-MM
Themes this month
- Theme one – pillar topic
- Theme two
Schedule
| Date | Channel | Type | Title / topic | Owner | Status |
|---|---|---|---|---|---|
| MM-DD | Blog | Longform | Title | @name | Draft |
| MM-DD | Post | Topic | @name | Planned | |
| MM-DD | Newsletter | Issue | Issue #NN | @name | Planned |
| MM-DD | Blog | Tutorial | Title | @name | Idea |
Per-piece checklist
- Draft
- Review / edit
- Graphics
- SEO check (title, meta, links)
- Scheduled
- Promoted
Repurposing map
| Source piece | Derivatives |
|---|---|
| Blog post | LinkedIn thread, newsletter blurb, quote cards |
Metrics to watch
- Traffic / signups attributed
- Engagement per channel
Ideas backlog
- Idea one – source
- Idea two – source