Landing Page Copy: [page / campaign]

Copy doc for a conversion page – write it before anyone opens a design tool. Sections map top-to-bottom on the page.

Field	Value
Page	[url / campaign]
Goal	[single conversion action]
Audience	[segment + traffic source]
Owner	@name
Status	Draft / In review / Live

Above the fold

• Headline: [the outcome, in the customer's words – <= 10 words]
• Subhead: [who it's for + how, one sentence]
• Primary CTA: [verb + value, e.g. "Start free" not "Submit"]
• Hero visual: [what the image/video shows and why it proves the claim]

Sections

Social proof bar

[Logos / stat / rating – with the specific number: "N teams", not "trusted by many"]

Problem -> solution

[Pain paragraph in their words -> product answer. One idea only.]

Feature blocks (3x)

Feature	Benefit headline	Copy (2 sentences)
[feature]	[outcome]
[feature]
[feature]

Proof section

[Case study quote + metric. Attribution: name, role, company.]

Objection handling / FAQ

Objection	Answer
[pricing worry]
[switching cost]
[security/trust]

Final CTA

• Headline: [restated outcome]
• CTA: [same primary action]
• Risk reducer: [trial terms / guarantee / no-card]

SEO fields

Field	Value
Title tag	<= 60 chars
Meta description	<= 155 chars
URL slug	/[slug]

Test plan

• Hypothesis to test first: [element + expected effect]