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Content Writer Kit

Plan, write and review content: style guides, calendar, SEO briefs, blog, articles, case studies, newsletters, video, podcasts.

14 templates in 3 steps, in the order you use them. Open any template in the editor, fill it in and export it to PDF, DOCX or HTML.

Step 1

Planning

  1. Editorial Style Guide Template

    Standard

    Editorial style guide: voice and tone, mechanics rules with reasons, terminology, formatting, inclusive and plain language (ISO 24495-1), reference editions

    ISO 24495-1:2023 (structure aligned); Chicago 18th ed.; AP Stylebook 2026-2028

  2. Technical Writing Style Guide Template

    Standard

    Tech writing style guide: voice, grammar Do/Don't, terminology, UI and code conventions, procedures, inclusive language, Vale rule mapping, further reading

    Vale 3.x rule mapping; Google developer documentation style guide and Microsoft Writing Style Guide as further reading

  3. Content Calendar Template

    Standard

    Monthly or quarterly content plan: themes, schedule, per-piece gate (accessibility, disclosure), repurposing map, metrics, backlog

    Content-marketing practice; WCAG 2.2; FTC 16 CFR 255 and 465 (dated examples)

  4. SEO Content Brief Template

    Standard

    SEO content brief: keyword and intent, SERP gaps, outline, E-E-A-T sources, links, metadata, CTA, success metrics

Step 2

Write

  1. Blog Post Template

    Standard

    Long-form blog post: search metadata, hook, body, mistakes and reader questions, sources, byline and dates, disclosure, pre-publish checklist

    Google Search Central guidance (checked October 2026)

  2. Technical Article Template

    Standard

    Engineering blog article: summary, audience, problem, approach, step-by-step code, benchmark results, pitfalls, further reading

  3. Static Site Blog Post Template (Front Matter)

    Lean

    Blog post with YAML front matter (title, date, draft, tags, description, slug) and Hugo, Jekyll and Astro differences

    Hugo, Jekyll and Astro front matter conventions (checked October 2026)

  4. Customer Case Study Template

    Standard

    Customer case study: snapshot, challenge, solution, substantiated results, approvals and quote permissions, FTC endorsement and disclosure checks

    US FTC 16 CFR Parts 255 and 465 (as of October 2026)

  5. Newsletter Template

    Lean

    Newsletter issue with compliant footer (postal address, one-click unsubscribe), RFC 8058 headers, bulk sender checklist, EU/UK consent note

    CAN-SPAM (15 U.S.C. 7701-7713); RFC 8058; Gmail and Yahoo sender rules (2024); ePrivacy Art. 13, PECR reg. 22

  6. Video Script Template

    Standard

    Two-column AV script: hook, beats, CTA, captions and audio description plan (WCAG 2.2), rights and releases log, sponsor and AI content disclosure

    WCAG 2.2 SC 1.2.2, 1.2.5; US FTC 16 CFR Part 255 (as of October 2026)

  7. Podcast Episode Plan Template

    Lean

    Episode details, timed run of show, guest consent and release checklist, show notes, transcript and captions (WCAG 1.2.1, 1.2.2), publishing checklist

    WCAG 2.2 SC 1.2.1 and 1.2.2
Step 3

Well-Architected review

  1. Editorial Review Checklist Template

    Standard

    Copyedit and proofread record: passes, structural edit, house style, facts and links, WCAG 2.2 accessibility, legal questions, query log, sign-off

    WCAG 2.2; Chicago Manual of Style 18th ed. (named as reference)

  2. Plain Language Review Template (ISO 24495-1)

    Standard

    Readers and task, review method, checklist by the four ISO 24495-1 principles, before/after measures, rewrite log, reader testing, sign-off, EU/UK/US examples

    ISO 24495-1:2023 (cited); US Plain Writing Act of 2010

  3. Fact-Check Log Template

    Lean

    Claim-by-claim log: status scale, source rules, claim, risk, source location, status, checker, final wording, post-publication corrections

    IFCN Code of Principles (named as reference)