Lean Canvas: [product]
One-page business model – adapted from Ash Maurya's Lean Canvas.
Sketch in 20 minutes, then attack the riskiest box first.
| Field | Value |
|---|
| Product | [name] |
| Author | @name |
| Version | N.N |
| Date | YYYY-MM-DD |
Canvas
| 1. Problem | 4. Solution | 3. Unique value proposition | 9. Unfair advantage | 2. Customer segments |
|---|
| Top 3 problems | Top 3 features | Single clear message | Can't be copied | Target customers |
| - [ ] | - [ ] | | - [ ] | - [ ] |
| 8. Key metrics | | 5. Channels | |
|---|
| Numbers that prove it works | | Path to customers | |
| - [ ] | | - [ ] | |
| 7. Cost structure | | 6. Revenue streams | | |
|---|
| Fixed + variable costs | | Revenue model + pricing | | |
| - [ ] | | - [ ] | | |
Existing alternatives (problem box detail)
What customers do today instead: [workarounds, spreadsheets, nothing]
Riskiest assumption
| Assumption | Test | Pass criterion | Deadline |
|---|
| [the one that kills it if wrong] | [smallest real test] | [observable] | YYYY-MM-DD |
Iteration log
| Version | Date | What changed | Evidence |
|---|
| 1.0 | YYYY-MM-DD | Initial | |