Video Script: [title]

Two-column script – what viewers see and hear. Write the hook first; if the first 15 seconds don't earn the next minute, nothing else matters.

Field	Value
Video	[title]
Target length	N min
Audience	[who]
Goal	[watch time / conversion / teaching]
Status	Draft / Shoot-ready

Hook (0:00-0:15)

Visual	Audio
[shot / b-roll]	"[the one line that makes them stay]"

Promise made here must be paid off by the end.

Sections

1. [section] (MM:SS)

Visual	Audio
[shot / graphic / screen]	[voiceover or dialogue]

2. [section] (MM:SS)

Visual	Audio

3. [section] (MM:SS)

Visual	Audio

Retention beats

Timestamp	Pattern interrupt	Purpose
MM:SS	[visual change / question / payoff]	reset attention

Call to action

Visual	Audio
[end card]	"[one CTA only – pick the one]"

Production notes

• B-roll needed: [list]
• Graphics: [list]
• Music/SFX: [cues]

Metadata

• Title options: [A / B]
• Thumbnail concept: [concept]
• Description draft: [text + links]