Journey Map: [persona] doing [job]

The user's experience across time – actions, thoughts, feelings, and where the product fails them. One journey per map.

Field	Value
Journey	[trigger -> outcome]
Persona	[link persona]
Owner	@name
Date	YYYY-MM-DD
Evidence	[research source]

Stages

	Discover	Evaluate	Onboard	Use	Renew / leave
Actions
Questions
Feelings
Touchpoints
Pain points
Opportunities

Flow

flowchart LR
    D[Discover] --> E[Evaluate]
    E --> O[Onboard]
    O --> U[Use]
    U -->|happy| R[Renew]
    U -->|frustrated| L[Leave]

Moments of truth

Stage	Moment	Why it decides retention

Metrics per stage

Stage	Metric	Current	Target
Discover	[e.g. signup rate]	N%	N%
Onboard	[e.g. time to value]	N min	N min

Top 3 fixes

1. [fix] – removes [pain] at [stage]
2. [fix] – removes [pain] at [stage]
3. [fix] – removes [pain] at [stage]