マーケティングマネージャーキット
マーケティングの計画と実行：ICP、メッセージング、ブランド、計画、ローンチ、コンテンツ、SEO、メール、インフルエンサー、イベント、効果測定、危機広報。
21 件のテンプレートを、使う順に 5 ステップで並べています。エディターで開いて記入し、PDF、DOCX、HTML に書き出せます。
戦略
Market Research Report Template
フルMarket research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings
Ideal Customer Profile Template (B2B ICP)
標準Summary, deal evidence by segment, firmographics, technology fit, buying triggers, buying group, disqualifiers, fit score with tiers, team use
Messaging Framework Template
標準Messaging house: positioning statement, value pillars with proof, audience messages, elevator pitches, objections, vocabulary
Brand Guidelines Template
フルFull brand guide: story, values, voice and tone, logo rules, colour palette with WCAG contrast, type, imagery, governance
Marketing Plan Template
標準Annual or quarterly marketing plan: situation analysis, objectives, segments, positioning, channel mix, budget-to-KPI model, measurement, risks
Marketing-planning practice (SWOT, STP, SMART); compliance checks as dated examples
ローンチ
Go-to-Market Plan Template
フルGTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks
Campaign Brief Template
標準Campaign brief: SMART objective, audience, insight, single-minded proposition, channels, budget split, timeline, KPIs
Product Launch Checklist Template
標準Launch readiness by function, rollback plan, go/no-go criteria, launch-day runbook, success metrics, post-launch review
Press Release Template
標準News release: release line, headline, dateline, five-Ws lead, quotes, facts, boilerplate, media contact, end mark
AP-style news-release conventions
コンテンツとチャネル
Content Calendar Template
標準Monthly or quarterly content plan: themes, schedule, per-piece gate (accessibility, disclosure), repurposing map, metrics, backlog
Content-marketing practice; WCAG 2.2; FTC 16 CFR 255 and 465 (dated examples)SEO Content Brief Template
標準SEO content brief: keyword and intent, SERP gaps, outline, E-E-A-T sources, links, metadata, CTA, success metrics
Landing Page Copy Template
標準Landing-page copy doc: sections, claims register, offer terms, form and consent, accessibility, SEO fields, test plan
Conversion-copy practice; WCAG 2.2; FTC 16 CFR 255 and 465; EU UCPD (dated examples)Social Media Campaign Template
標準Social campaign plan: goal, concept, channels, post drafts, creator and employee disclosure, accessibility, assets, UTM tracking, metrics, retro
Social media practice; FTC 16 CFR 255 and 465; EU UCPD and DSA Art. 26; UK CAP Code; WCAG 2.2 (dated examples)Email Campaign Brief Template (Consent, Unsubscribe, CAN-SPAM)
標準Objective, message plan, audience groups with consent or legal basis, sender identity, content checks, unsubscribe and RFC 8058 headers, deliverability, results
CAN-SPAM (16 CFR 316); ePrivacy Art. 13; UK PECR reg. 22; RFC 8058Influencer Brief Template (Disclosure, Usage Rights)
標準Campaign context, key messages, deliverables, disclosure wording and rules, approved claims, creative freedom, review steps, usage rights, fees and report
FTC 16 CFR Part 255 (2023) and Part 465; UK CAP Code s.2Event and Webinar Plan Template (Run of Show)
標準Goal and funnel targets, agenda, speakers, registration and privacy, platform and accessibility, promotion, run of show, follow-up, budget, results
Common practice; WCAG 2.2 SC 1.2.2, 1.2.4, 1.4.3Newsletter Template
軽量Newsletter issue with compliant footer (postal address, one-click unsubscribe), RFC 8058 headers, bulk sender checklist, EU/UK consent note
CAN-SPAM (15 U.S.C. 7701-7713); RFC 8058; Gmail and Yahoo sender rules (2024); ePrivacy Art. 13, PECR reg. 22
測定と実験
Analytics Tracking Plan Template (Privacy-First, JSON Schema, GPC)
フルPrivacy-first tracking plan: tiers, object_action naming, events, property dictionary, JSON Schema 2020-12, SchemaVer, consent and GPC gating, PII rules, QA
JSON Schema 2020-12; W3C GPC (Working Draft); ePrivacy Art. 5(3); GDPR Arts. 6-7Marketing Measurement Plan Template (Attribution, MMM, Incrementality)
フルDecisions, KPI tree, metric definitions, data sources, attribution, incrementality experiments with worked readout, MMM, UTM convention, privacy, decision rules
Common practice; privacy checks cite ePrivacy Art. 5(3), UK PECR, CCPA (GPC)A/B Test Plan Template
標準Pre-registered A/B test: hypothesis, randomisation unit, metrics, Lehr sample size, SRM and peeking rules, novelty, privacy and consent, decision rule, results
Kohavi, Tang and Xu 2020 (online controlled experiments); Lehr 1992 sample size rule