スタートアップ創業者キット

One-page venture model: customer, problem, value promise, smallest solution, channels, revenue, costs, metrics, advantage, ranked assumptions, next test

Nine building blocks with evidence or assumption flags, break-even maths, ranked assumptions, test plan, fictional worked example

Customer jobs, pains and gains with IDs, products and services, pain relievers, gain creators, fit check with evidence, assumption tests

Customer discovery interviews: falsifiable hypothesis and kill criteria, consent and recording, past-behaviour guide, commitment signals, synthesis across interviews

Market research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings

Competitor landscape, feature matrix, pricing comparison, positioning map, SWOT per competitor, win/loss evidence and actions

Lean MVP experiment: risk-ranked assumptions, falsifiable hypothesis, MVP type, success and kill criteria, run plan, results, decision

Full business plan: market sizing (TAM/SAM/SOM), customers, competition, model, go-to-market, financials, break-even, funding ask

Recommendation first, situation, key numbers with sources, options incl. do nothing, risks with owners, decision requested

Unit definition, revenue and contribution per unit, CAC by channel, cohort retention, discounted LTV (KaTeX), payback, sensitivities, reconciliation to ledger

36-month three-statement projection: assumptions register, revenue and headcount builds, P&L, cash flow, balance sheet, checks, metrics, scenarios, funding need

GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

12-slide fundraising deck from purpose to ask, bottom-up market sizing, traction, financials, and a dated securities-law note on sharing the deck

One-page proposal: what, why now, how it works, success metrics, cost with confidence, risks, alternatives, decision requested

Funding round tracker: round parameters, pipeline stages, investors and next steps, commitments and ownership, terms comparison, closing checklist

Seed and Series A data room index: access tiers, redaction and personal data checklist, numbered folders by stage, readiness count, access and Q&A log

Venture term sheets: preference multiples, participation, seniority, cumulative dividends, ratchet and weighted average anti-dilution, pay-to-play, control

Venture finance: pre and post-money, post-money SAFEs, notes, option pool shuffle, Seed to Series B cap table, preference waterfall, vesting

Quarterly OKR set: alignment tree, objectives, key results with baseline, target and score, initiatives, check-ins, retrospective

Strategic objectives, KPIs in four balanced scorecard perspectives, baseline, target, progress and RAG, definitions, perspective summary, actions, trend

First-hires plan: milestones, team gaps, roles with search and start dates, sequencing, budget tied to projection, recruiting, US/UK/EU checks

Monthly investor update: headline metrics with MoM change, highlights, lowlights, MRR, churn, burn, runway, asks, financial snapshot

Startup board deck: summary, metrics, lowlights, financials and runway, cap table and option pool, financing, consent agenda, asks, minutes and actions

Board meeting pack: agenda, CEO report, financials vs budget, KPI dashboard, risk report, resolutions, committee reports, action log

Pivot-or-persevere memo: trigger, learning metrics against hypotheses, options by pivot type, runway impact, reversibility, recommendation, stakeholder comms

Co-founder terms: roles, decision rights, commitment, equity split, vesting and cliff, IP assignment, leaver terms, transfers, disputes, tax elections

Mutual NDA format: parties, purpose, confidential information, exclusions, obligations, compelled disclosure, term, remedies, signatures

Terms of service format: acceptance, accounts, acceptable use, content licence, fees, termination, liability, disputes, changes

Applicability check, controller and DPO, data inventory with sources, purposes and retention, sale/share statements, GDPR and CCPA rights, ADMT, COPPA, notice at collection

Cookie policy: applicability check, watch list, consent banner checklist, categories, cookie list, choices and GPC, third parties, consent records