Video Script: [title]
Two-column script – what viewers see and hear. Write the hook
first; if the first 15 seconds don't earn the next minute, nothing
else matters.
| Field | Value |
|---|
| Video | [title] |
| Target length | N min |
| Audience | [who] |
| Goal | [watch time / conversion / teaching] |
| Status | Draft / Shoot-ready |
Hook (0:00-0:15)
| Visual | Audio |
|---|
| [shot / b-roll] | "[the one line that makes them stay]" |
Promise made here must be paid off by the end.
Sections
1. [section] (MM:SS)
| Visual | Audio |
|---|
| [shot / graphic / screen] | [voiceover or dialogue] |
| |
2. [section] (MM:SS)
3. [section] (MM:SS)
Retention beats
| Timestamp | Pattern interrupt | Purpose |
|---|
| MM:SS | [visual change / question / payoff] | reset attention |
Call to action
| Visual | Audio |
|---|
| [end card] | "[one CTA only – pick the one]" |
Production notes
- B-roll needed: [list]
- Graphics: [list]
- Music/SFX: [cues]
Metadata
- Title options: [A / B]
- Thumbnail concept: [concept]
- Description draft: [text + links]