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스타트업 창업자 키트

검증, 계획, 투자 유치, 운영: 캔버스, 고객 발견, MVP 테스트, 계획, 추정 재무, 피치, 데이터룸, OKR, 이사회, 법률 기본.

사용 순서에 따라 5단계로 정리한 템플릿 30개입니다. 편집기에서 템플릿을 열어 작성한 뒤 PDF, DOCX 또는 HTML로 내보낼 수 있습니다.

1단계

아이디어 검증

  1. Lean Canvas Template

    표준

    One-page venture model: customer, problem, value promise, smallest solution, channels, revenue, costs, metrics, advantage, ranked assumptions, next test

    Questions of the Lean Canvas (Ash Maurya, LEANSTACK); original structure

  2. Business Model Canvas Template

    표준

    Nine building blocks with evidence or assumption flags, break-even maths, ranked assumptions, test plan, fictional worked example

    Business Model Canvas (Osterwalder, Strategyzer)

  3. Value Proposition Canvas Template

    표준

    Customer jobs, pains and gains with IDs, products and services, pain relievers, gain creators, fit check with evidence, assumption tests

    Value Proposition Canvas (Osterwalder, Strategyzer)

  4. Customer Discovery Interview Template

    표준

    Customer discovery interviews: falsifiable hypothesis and kill criteria, consent and recording, past-behaviour guide, commitment signals, synthesis across interviews

    Blank customer development (customer discovery); The Mom Test (further reading); GDPR Art. 6, 13 (dated example)

  5. Market Research Report Template

    전체

    Market research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings

  6. Competitive Analysis Template

    표준

    Competitor landscape, feature matrix, pricing comparison, positioning map, SWOT per competitor, win/loss evidence and actions

  7. MVP Experiment Plan Template (Riskiest Assumption Test)

    표준

    Lean MVP experiment: risk-ranked assumptions, falsifiable hypothesis, MVP type, success and kill criteria, run plan, results, decision

    Lean Startup (Ries 2011), build-measure-learn
2단계

계획

  1. Business Plan Template

    전체

    Full business plan: market sizing (TAM/SAM/SOM), customers, competition, model, go-to-market, financials, break-even, funding ask

  2. Executive Summary Template

    경량

    Recommendation first, situation, key numbers with sources, options incl. do nothing, risks with owners, decision requested

  3. Unit Economics Analysis Template (CAC, LTV, Payback, Cohorts)

    전체

    Unit definition, revenue and contribution per unit, CAC by channel, cohort retention, discounted LTV (KaTeX), payback, sensitivities, reconciliation to ledger

    SEC Release 33-10751 (KPI disclosure); SEC Regulation G; ESMA APM Guidelines

  4. Startup Financial Projections Template (3-Statement, 36 Months)

    전체

    36-month three-statement projection: assumptions register, revenue and headcount builds, P&L, cash flow, balance sheet, checks, metrics, scenarios, funding need

    Common practice; IFRS 18 noted (effective 2027)

  5. Go-to-Market Plan Template

    전체

    GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

3단계

투자 유치

  1. Pitch Deck Outline Template

    표준

    12-slide fundraising deck from purpose to ask, bottom-up market sizing, traction, financials, and a dated securities-law note on sharing the deck

    Sequoia 'Writing a Business Plan' sections; US Reg D Rules 506(b), 506(c), 148 (dated examples)

  2. One-Pager Template

    경량

    One-page proposal: what, why now, how it works, success metrics, cost with confidence, risks, alternatives, decision requested

  3. Startup Fundraising Tracker Template

    표준

    Funding round tracker: round parameters, pipeline stages, investors and next steps, commitments and ownership, terms comparison, closing checklist

    Common practice; YC post-money SAFE; SEC Reg D, HMRC SEIS/EIS examples

  4. Startup Data Room Index Template (Seed, Series A)

    표준

    Seed and Series A data room index: access tiers, redaction and personal data checklist, numbered folders by stage, readiness count, access and Q&A log

    Common practice; GDPR and UK GDPR Art. 5(1)(c)

  5. MBA Venture Term Sheet Card Template

    전체

    Venture term sheets: preference multiples, participation, seniority, cumulative dividends, ratchet and weighted average anti-dilution, pay-to-play, control

    NVCA model legal documents (revisions Oct 2025 to Jun 2026, checked Oct 2026); venture contracts per Kaplan and Stromberg (2003)

  6. MBA Venture Finance and Cap Table Card Template

    전체

    Venture finance: pre and post-money, post-money SAFEs, notes, option pool shuffle, Seed to Series B cap table, preference waterfall, vesting

    Y Combinator post-money SAFE (standard since 2018, checked Oct 2026); venture contract terms per Kaplan and Stromberg (2003)
4단계

운영

  1. OKR Template (Objectives and Key Results)

    표준

    Quarterly OKR set: alignment tree, objectives, key results with baseline, target and score, initiatives, check-ins, retrospective

  2. KPI Scorecard Template (Balanced Scorecard)

    표준

    Strategic objectives, KPIs in four balanced scorecard perspectives, baseline, target, progress and RAG, definitions, perspective summary, actions, trend

    Balanced scorecard (Kaplan and Norton, 1992)

  3. Startup Hiring Plan Template (First Hires)

    표준

    First-hires plan: milestones, team gaps, roles with search and start dates, sequencing, budget tied to projection, recruiting, US/UK/EU checks

    Common practice; USCIS M-274, GOV.UK right to work, Directive (EU) 2023/970 examples

  4. Investor Update Template

    표준

    Monthly investor update: headline metrics with MoM change, highlights, lowlights, MRR, churn, burn, runway, asks, financial snapshot

  5. Board Deck Outline Template

    표준

    Startup board deck: summary, metrics, lowlights, financials and runway, cap table and option pool, financing, consent agenda, asks, minutes and actions

    Startup board practice; Delaware DGCL s.141(f), s.157 (dated examples)

  6. Board Meeting Pack Template

    표준

    Board meeting pack: agenda, CEO report, financials vs budget, KPI dashboard, risk report, resolutions, committee reports, action log

  7. Pivot Decision Memo Template

    표준

    Pivot-or-persevere memo: trigger, learning metrics against hypotheses, options by pivot type, runway impact, reversibility, recommendation, stakeholder comms

    Ries, The Lean Startup (pivot or persevere); Amazon 2015 shareholder letter (Type 1/Type 2 decisions)
5단계

계약

  1. Founders' Agreement Outline Template

    표준

    Co-founder terms: roles, decision rights, commitment, equity split, vesting and cliff, IP assignment, leaver terms, transfers, disputes, tax elections

    Common practice; US 83(b) and UK s431 examples

  2. Mutual NDA Template

    표준

    Mutual NDA format: parties, purpose, confidential information, exclusions, obligations, compelled disclosure, term, remedies, signatures

  3. Terms of Service Template

    전체

    Terms of service format: acceptance, accounts, acceptable use, content licence, fees, termination, liability, disputes, changes

    Directive 2011/83/EU as amended by 2023/2673 (Art. 11a); DSA Regulation (EU) 2022/2065

  4. Privacy Policy Template (GDPR, CCPA, COPPA)

    전체

    Applicability check, controller and DPO, data inventory with sources, purposes and retention, sale/share statements, GDPR and CCPA rights, ADMT, COPPA, notice at collection

    GDPR Arts. 12-22; CCPA/CPRA with CPPA regulations (eff. 2026-01-01); COPPA Rule amended 2025

  5. Cookie Policy Template (EU ePrivacy, UK PECR, CCPA)

    전체

    Cookie policy: applicability check, watch list, consent banner checklist, categories, cookie list, choices and GPC, third parties, consent records

    ePrivacy Directive 2002/58/EC Art. 5(3); GDPR Arts. 4(11), 7; UK PECR reg. 6 (DUAA 2025); CCPA regs s. 7025