Customer Discovery: [interview with] – YYYY-MM-DD

Interview notes – learn their problem, not pitch your solution. If you talked more than they did, redo it.

Field	Value
Interviewee	[name / role / company type]
Interviewer	@name
Date	YYYY-MM-DD
Segment	[which hypothesis segment]

Hypothesis being tested

We believe [segment] struggles with [problem] enough to [pay / switch].

Context

• How they do [task] today: [current workflow]
• Tools used: [list]
• Time / money spent on the problem: [quantified]

Questions & answers (past behavior, not opinions)

Question asked	What they actually said
Tell me about the last time [problem] happened
What did you do about it?
What did that cost you (time/money)?
What have you tried?
Who else cares about this?

Rules honored: asked about the past, not hypothetical futures; let silence work; never described our solution.

Pain intensity

• Pain level: none / mild / strong / hair-on-fire
• Evidence: [what they spend doing it manually]

Surprises

[Things we didn't expect to hear]

Signals

• Would take a follow-up call
• Would try an MVP
• Would pay: $N / [unit]
• Introduced us to [referral]

Learnings -> hypothesis update

• Hypothesis: confirmed / weakened / killed
• New insight: [what this changes]