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MBA 创业套件

创业者与搜索基金：机会、客户探索、启动计划、单位经济、创投融资、投资条款书、搜索基金与 LBO。

14 个模板，按使用顺序分为 4 步。在编辑器中打开任一模板，填写后可导出为 PDF、DOCX 或 HTML。

第 1 步

创意

  1. MBA Entrepreneurship Course Guide Template

    完整

    MBA entrepreneurship course guide: competencies, 13-session roadmap, key concepts, original Corvane mini-case with teaching note, rubric, self-test

    Customer development (Blank 2005), lean startup (Ries 2011), effectuation (Sarasvathy 2001), business model canvas (Osterwalder and Pigneur 2010)

  2. MBA Opportunity Assessment Card Template (TAM, SAM, SOM)

    完整

    Opportunity screening: TAM, SAM, SOM two ways, problem severity, alternatives, unit economics, weighted scoring, kill criteria, answer key

    Customer development (Blank 2005); discovery-driven planning (McGrath and MacMillan 1995); customer value (Gupta, Lehmann and Stuart 2004)

  3. Customer Discovery Interview Template

    标准

    Customer discovery interviews: falsifiable hypothesis and kill criteria, consent and recording, past-behaviour guide, commitment signals, synthesis across interviews

    Blank customer development (customer discovery); The Mom Test (further reading); GDPR Art. 6, 13 (dated example)

  4. Lean Canvas Template

    标准

    One-page venture model: customer, problem, value promise, smallest solution, channels, revenue, costs, metrics, advantage, ranked assumptions, next test

    Questions of the Lean Canvas (Ash Maurya, LEANSTACK); original structure
第 2 步

构建

  1. MBA New Venture Launch Plan Template

    完整

    18-month venture plan: opportunity, founders, hypotheses register, discovery, MVP experiments, unit economics, monthly cash plan, financing and dilution, legal set-up, gates, risks

    Discovery-driven planning (McGrath and MacMillan 1995); entrepreneurship as experimentation (Kerr, Nanda and Rhodes-Kropf 2014)

  2. Unit Economics Analysis Template (CAC, LTV, Payback, Cohorts)

    完整

    Unit definition, revenue and contribution per unit, CAC by channel, cohort retention, discounted LTV (KaTeX), payback, sensitivities, reconciliation to ledger

    SEC Release 33-10751 (KPI disclosure); SEC Regulation G; ESMA APM Guidelines
第 3 步

资助

  1. MBA Venture Finance and Cap Table Card Template

    完整

    Venture finance: pre and post-money, post-money SAFEs, notes, option pool shuffle, Seed to Series B cap table, preference waterfall, vesting

    Y Combinator post-money SAFE (standard since 2018, checked Oct 2026); venture contract terms per Kaplan and Stromberg (2003)

  2. MBA Venture Capital Method Card Template

    完整

    Venture capital method: exit value, target return, retention ratio, max post-money, First Chicago scenarios, fund-returner test

    Venture capital method (Sahlman and Scherlis 1987; Sahlman 1990); venture returns per Cochrane (2005) and Gompers, Gornall, Kaplan and Strebulaev (2020)

  3. MBA Venture Term Sheet Card Template

    完整

    Venture term sheets: preference multiples, participation, seniority, cumulative dividends, ratchet and weighted average anti-dilution, pay-to-play, control

    NVCA model legal documents (revisions Oct 2025 to Jun 2026, checked Oct 2026); venture contracts per Kaplan and Stromberg (2003)

  4. Pitch Deck Outline Template

    标准

    12-slide fundraising deck from purpose to ask, bottom-up market sizing, traction, financials, and a dated securities-law note on sharing the deck

    Sequoia 'Writing a Business Plan' sections; US Reg D Rules 506(b), 506(c), 148 (dated examples)
第 4 步

企业收购

  1. Search Fund Concept Card Template (Entrepreneurship Through Acquisition)

    完整

    Search fund economics, step-up, screening criteria, sources and uses, searcher tranches, exit waterfall, investor IRR, worked examples, answer key

    Stanford GSB 2026 Search Fund Study (case E967); Jensen 1986; Kaplan and Stromberg 2009

  2. MBA Family Business Concept Card Template

    完整

    Family enterprise: three-circle model, ownership stages, research on family control, governance bodies, succession flow, dividend dilution, branch buy-out maths, CEO selection

    Tagiuri and Davis (1996) three-circle model; Gersick et al. (1997); dated US and UK succession tax examples

  3. Paper LBO Concept Card and Practice Cases Template

    完整

    Sources and uses, debt paydown schedule, exit, MOIC and IRR, MOIC to IRR table, rule of 72, value bridge, sensitivity, two practice cases with answers

    LBO practice; Jensen 1986; Kaplan and Stromberg 2009; Gompers, Kaplan and Mukharlyamov 2016

  4. MBA Negotiation Planner Template (BATNA, ZOPA, MESOs)

    完整

    Negotiation plan: interests vs positions, BATNA to reservation value, weighted scoring system, ZOPA chart, target, MESOs, concession plan, questions, checklist

    Fisher and Ury 1981; Raiffa 1982; Leonardelli et al. 2019 (MESOs)