Persona: [name]
User persona grounded in evidence
Anleitung: Product decisions needing a user anchor. Evidence column first – a persona without sources is fan fiction.
Vorschau
Persona: [name]
A decision tool, not a poster – if a choice never changes because of this persona, delete it. Ground every field in research, not vibes.
| Field | Value |
|---|---|
| Persona name | [archetype name] |
| Based on | [N interviews / survey / analytics] |
| Owner | @name |
| Last validated | YYYY-MM-DD |
Profile
- Role / context: [job, environment, constraints]
- Goals: [what success looks like to them]
- Frustrations: [what blocks them today]
- Quote: "[a real sentence they would say]"
Current behavior
| Task | How they do it today | Pain level (1-5) |
|---|---|---|
| [task] | [workaround] | N |
Needs -> product implications
| Need | Why it matters | Product implication |
|---|---|---|
| [need] | [consequence if unmet] | [feature / design choice] |
Anti-persona (explicitly not for)
Who this product deliberately does not serve – prevents scope creep disguised as empathy.
Scenarios
- Trigger: [what makes them reach for a solution]
- Job: [the job-to-be-done in their words]
- Success: [observable outcome]
Evidence
| Source | Date | N | Key finding |
|---|---|---|---|
| [interviews/survey/logs] | YYYY-MM-DD | N | [finding] |