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Startup Founder Kit

Validate, plan, raise and run: canvases, discovery, MVP tests, plan, projections, pitch, data room, OKRs, board and legal basics.

30 templates in 5 steps, in the order you use them. Open any template in the editor, fill it in and export it to PDF, DOCX or HTML.

Step 1

Validate the idea

  1. Lean Canvas Template

    Standard

    One-page venture model: customer, problem, value promise, smallest solution, channels, revenue, costs, metrics, advantage, ranked assumptions, next test

    Questions of the Lean Canvas (Ash Maurya, LEANSTACK); original structure

  2. Business Model Canvas Template

    Standard

    Nine building blocks with evidence or assumption flags, break-even maths, ranked assumptions, test plan, fictional worked example

    Business Model Canvas (Osterwalder, Strategyzer)

  3. Value Proposition Canvas Template

    Standard

    Customer jobs, pains and gains with IDs, products and services, pain relievers, gain creators, fit check with evidence, assumption tests

    Value Proposition Canvas (Osterwalder, Strategyzer)

  4. Customer Discovery Interview Template

    Standard

    Customer discovery interviews: falsifiable hypothesis and kill criteria, consent and recording, past-behaviour guide, commitment signals, synthesis across interviews

    Blank customer development (customer discovery); The Mom Test (further reading); GDPR Art. 6, 13 (dated example)

  5. Market Research Report Template

    Full

    Market research report: research questions, methodology and sample size, market sizing, segments, needs, competitors, trends, findings

  6. Competitive Analysis Template

    Standard

    Competitor landscape, feature matrix, pricing comparison, positioning map, SWOT per competitor, win/loss evidence and actions

  7. MVP Experiment Plan Template (Riskiest Assumption Test)

    Standard

    Lean MVP experiment: risk-ranked assumptions, falsifiable hypothesis, MVP type, success and kill criteria, run plan, results, decision

    Lean Startup (Ries 2011), build-measure-learn
Step 2

Planning

  1. Business Plan Template

    Full

    Full business plan: market sizing (TAM/SAM/SOM), customers, competition, model, go-to-market, financials, break-even, funding ask

  2. Executive Summary Template

    Lean

    Recommendation first, situation, key numbers with sources, options incl. do nothing, risks with owners, decision requested

  3. Unit Economics Analysis Template (CAC, LTV, Payback, Cohorts)

    Full

    Unit definition, revenue and contribution per unit, CAC by channel, cohort retention, discounted LTV (KaTeX), payback, sensitivities, reconciliation to ledger

    SEC Release 33-10751 (KPI disclosure); SEC Regulation G; ESMA APM Guidelines

  4. Startup Financial Projections Template (3-Statement, 36 Months)

    Full

    36-month three-statement projection: assumptions register, revenue and headcount builds, P&L, cash flow, balance sheet, checks, metrics, scenarios, funding need

    Common practice; IFRS 18 noted (effective 2027)

  5. Go-to-Market Plan Template

    Full

    GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

Step 3

Fundraising

  1. Pitch Deck Outline Template

    Standard

    12-slide fundraising deck from purpose to ask, bottom-up market sizing, traction, financials, and a dated securities-law note on sharing the deck

    Sequoia 'Writing a Business Plan' sections; US Reg D Rules 506(b), 506(c), 148 (dated examples)

  2. One-Pager Template

    Lean

    One-page proposal: what, why now, how it works, success metrics, cost with confidence, risks, alternatives, decision requested

  3. Startup Fundraising Tracker Template

    Standard

    Funding round tracker: round parameters, pipeline stages, investors and next steps, commitments and ownership, terms comparison, closing checklist

    Common practice; YC post-money SAFE; SEC Reg D, HMRC SEIS/EIS examples

  4. Startup Data Room Index Template (Seed, Series A)

    Standard

    Seed and Series A data room index: access tiers, redaction and personal data checklist, numbered folders by stage, readiness count, access and Q&A log

    Common practice; GDPR and UK GDPR Art. 5(1)(c)

  5. MBA Venture Term Sheet Card Template

    Full

    Venture term sheets: preference multiples, participation, seniority, cumulative dividends, ratchet and weighted average anti-dilution, pay-to-play, control

    NVCA model legal documents (revisions Oct 2025 to Jun 2026, checked Oct 2026); venture contracts per Kaplan and Stromberg (2003)

  6. MBA Venture Finance and Cap Table Card Template

    Full

    Venture finance: pre and post-money, post-money SAFEs, notes, option pool shuffle, Seed to Series B cap table, preference waterfall, vesting

    Y Combinator post-money SAFE (standard since 2018, checked Oct 2026); venture contract terms per Kaplan and Stromberg (2003)
Step 4

Run

  1. OKR Template (Objectives and Key Results)

    Standard

    Quarterly OKR set: alignment tree, objectives, key results with baseline, target and score, initiatives, check-ins, retrospective

  2. KPI Scorecard Template (Balanced Scorecard)

    Standard

    Strategic objectives, KPIs in four balanced scorecard perspectives, baseline, target, progress and RAG, definitions, perspective summary, actions, trend

    Balanced scorecard (Kaplan and Norton, 1992)

  3. Startup Hiring Plan Template (First Hires)

    Standard

    First-hires plan: milestones, team gaps, roles with search and start dates, sequencing, budget tied to projection, recruiting, US/UK/EU checks

    Common practice; USCIS M-274, GOV.UK right to work, Directive (EU) 2023/970 examples

  4. Investor Update Template

    Standard

    Monthly investor update: headline metrics with MoM change, highlights, lowlights, MRR, churn, burn, runway, asks, financial snapshot

  5. Board Deck Outline Template

    Standard

    Startup board deck: summary, metrics, lowlights, financials and runway, cap table and option pool, financing, consent agenda, asks, minutes and actions

    Startup board practice; Delaware DGCL s.141(f), s.157 (dated examples)

  6. Board Meeting Pack Template

    Standard

    Board meeting pack: agenda, CEO report, financials vs budget, KPI dashboard, risk report, resolutions, committee reports, action log

  7. Pivot Decision Memo Template

    Standard

    Pivot-or-persevere memo: trigger, learning metrics against hypotheses, options by pivot type, runway impact, reversibility, recommendation, stakeholder comms

    Ries, The Lean Startup (pivot or persevere); Amazon 2015 shareholder letter (Type 1/Type 2 decisions)
Step 5

Contract

  1. Founders' Agreement Outline Template

    Standard

    Co-founder terms: roles, decision rights, commitment, equity split, vesting and cliff, IP assignment, leaver terms, transfers, disputes, tax elections

    Common practice; US 83(b) and UK s431 examples

  2. Mutual NDA Template

    Standard

    Mutual NDA format: parties, purpose, confidential information, exclusions, obligations, compelled disclosure, term, remedies, signatures

  3. Terms of Service Template

    Full

    Terms of service format: acceptance, accounts, acceptable use, content licence, fees, termination, liability, disputes, changes

    Directive 2011/83/EU as amended by 2023/2673 (Art. 11a); DSA Regulation (EU) 2022/2065

  4. Privacy Policy Template (GDPR, CCPA, COPPA)

    Full

    Applicability check, controller and DPO, data inventory with sources, purposes and retention, sale/share statements, GDPR and CCPA rights, ADMT, COPPA, notice at collection

    GDPR Arts. 12-22; CCPA/CPRA with CPPA regulations (eff. 2026-01-01); COPPA Rule amended 2025

  5. Cookie Policy Template (EU ePrivacy, UK PECR, CCPA)

    Full

    Cookie policy: applicability check, watch list, consent banner checklist, categories, cookie list, choices and GPC, third parties, consent records

    ePrivacy Directive 2002/58/EC Art. 5(3); GDPR Arts. 4(11), 7; UK PECR reg. 6 (DUAA 2025); CCPA regs s. 7025