Competitive Analysis: [competitor / market]
Competitor matrix + win/loss evidence
How to use: Positioning and roadmap input. Win/loss evidence beats feature checklists – ask why deals closed.
Preview
Competitive Analysis: [competitor / market]
Know what you are being compared against. Honest scores beat flattering ones – the point is to find where you lose.
| Field | Value |
|---|---|
| Market | [space] |
| Analyst | @name |
| Date | YYYY-MM-DD |
| Refresh | Quarterly |
Competitors
| Competitor | Segment | Pricing | Threat level |
|---|---|---|---|
| [name] | [who they serve] | $N/mo | High / Med / Low |
| Us |
Feature comparison
| Capability | Us | [Competitor A] | [Competitor B] |
|---|---|---|---|
| [capability] | Yes/No/Partial | ||
| [capability] |
Positioning
| Axis | Us | Competitor A | Competitor B |
|---|---|---|---|
| Target customer | |||
| Core promise | |||
| Main weakness |
Win/loss evidence
| Deal | Chosen | Reason given |
|---|---|---|
| [deal/account] | them / us | [actual reason, not the polite one] |
Moats & gaps
- Where they beat us: [honest list]
- Where we beat them: [defensible list]
- Where they are going: [hiring, launches, funding signals]
Implications
- Messaging to emphasize: [differentiators]
- Product gaps to close: [prioritized]
- Pricing posture: [premium / parity / value]