Launch Checklist: Feature / product name

Launch date: YYYY-MM-DD · Owner: @name

Product

• Feature complete and verified in staging
• Edge cases handled (empty state, errors, offline)
• Analytics events instrumented
• Feature flag configured for gradual rollout
• Rollback plan documented and tested

Quality

• Automated tests green (unit + e2e)
• Accessibility audit passed
• Performance budget verified (load < N s)
• Reviewed on target browsers/devices

Docs & comms

• Changelog / release notes drafted
• Help docs updated
• Support team briefed + macros ready
• Announcement: blog/social/in-app drafted

Legal & privacy

• Privacy implications reviewed
• Terms/compliance check if applicable
• Consent flow correct if data collection involved

Launch day

• Deploy + verify
• Monitor dashboards: errors, latency, adoption
• Announcement live
• War-room contact list confirmed

Post-launch

• 48h metrics review
• Feedback triage
• Retro scheduled if issues found