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Business Plan: [company]

Business plan – model, GTM, financials, ask

ビジネス標準plan

使い方: Fundraising or annual planning. The three assumptions line is what readers will attack – make them explicit.

プレビュー

Business Plan: [company]

The plan in narrative form – one document a skeptic can read and challenge. Numbers first, story second.

FieldValue
Company[name]
Authors@name, @name
DateYYYY-MM-DD
Period[N years]
StatusDraft / For review / Approved

Executive summary

[One paragraph: what you sell, to whom, why now, and what you need.]

Problem & opportunity

  • Problem: [the pain, in the customer's words]
  • Market size: TAM N/SAMN / SAM N / SOM $N – sources: [links]
  • Why now: [what changed that makes this possible]

Solution & product

  • What it does: [capabilities]
  • Differentiation: [why this wins vs alternatives]
  • Proof: [traction, pilots, letters of intent]

Business model

ElementDetail
Pricing$N / [unit]
Unit economicsCAC N,LTVN, LTV N, payback N months
Channels[how customers are reached]
MarginsN% gross

Go-to-market

PhaseTargetChannelMetric
1[segment][channel][metric]
2

Team

RoleWhoGap
[role]@name–
[role]openHiring [skill]

Financials

Y1Y2Y3
Revenue$N$N$N
Costs$N$N$N
Burn$N$N$N
RunwayN mo

Assumptions: [list the 3 numbers everything depends on]

Risks

RiskLikelihoodMitigation

The ask

Raising $N for [use of funds] – reaches [milestone] by YYYY-MM-DD.

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