SEO Brief: Target keyword / topic
SEO brief – SERP analysis, outline, E-E-A-T
Як використовувати: Content meant to rank. SERP analysis comes before the outline – write for the intent Google already rewards.
Перегляд
SEO Brief: Target keyword / topic
| Field | Value |
|---|---|
| Primary keyword | phrase |
| Search intent | informational / commercial / transactional |
| Target URL | /path |
| Writer | @name |
| Due | YYYY-MM-DD |
SERP analysis
What currently ranks for the keyword – the format Google rewards:
| Position | Competitor | What they cover | Gap we can fill |
|---|---|---|---|
| 1 | site | ... | ... |
| 2 | site | ... | ... |
Angle & differentiation
Why our piece deserves to rank – unique data, better depth, fresher information, first-hand experience.
Required content
- Title (with keyword, ~60 chars):
- Meta description (~155 chars):
- Word count: N+
Outline
- H2: ...
- H3: ...
- H2: ...
- H2: FAQ (people-also-ask questions)
Internal links
| Link to | Anchor |
|---|---|
| /related-page | descriptive anchor |
E-E-A-T signals
- Author with credentials / bio
- First-hand evidence to include
- Sources to cite