Social Campaign: Name
Campaign – channels, drafts, metrics
Як використовувати: Coordinated pushes. Drafts live in the doc; metrics section forces the post-mortem.
Перегляд
Social Campaign: Name
| Field | Value |
|---|---|
| Goal | awareness / engagement / conversion |
| Dates | YYYY-MM-DD to YYYY-MM-DD |
| Owner | @name |
Campaign concept
One paragraph: the creative idea and the hook.
Channels
| Channel | Format | Cadence | Owner |
|---|---|---|---|
| text + image | N/week | @name | |
| X/Twitter | thread | N/week | @name |
| Other | format | cadence | @name |
Post drafts
Post 1 – channel
Draft text here. Hashtags / links.
Post 2 – channel
Draft text.
Assets needed
- Graphic: description
- Video clip: description
- Screenshot
Metrics
| KPI | Target | Actual |
|---|---|---|
| Impressions | N | |
| Engagement rate | N% | |
| Click-through | N |
Retrospective
What worked, what to repeat or drop next campaign.