프로덕트 매니저 키트

Customer discovery interviews: falsifiable hypothesis and kill criteria, consent and recording, past-behaviour guide, commitment signals, synthesis across interviews

Research-based persona: evidence table with sample and recency rules, goals and jobs, behaviour, needs to implications, scenarios, anti-persona, decision log

Evidence-based journey map: scope, evidence IDs per cell, stage grid, emotional curve, service blueprint layer, exits, moments of truth, metrics, fixes

Decision, research questions, method and sample rationale, recruitment, incentives, informed consent, GDPR/CCPA data and retention, safeguarding, script, analysis

Competitor landscape, feature matrix, pricing comparison, positioning map, SWOT per competitor, win/loss evidence and actions

Product outcome, opportunity space with evidence, target opportunity, at least three solutions, assumption tests by type, decisions, Mermaid tree

Customer jobs, pains and gains with IDs, products and services, pain relievers, gain creators, fit check with evidence, assumption tests

Vision, target customer, problem and evidence, diagnosis, guiding policy and pillars, north star, strategic bets, non-goals, risks, link to roadmap and OKRs

Value moment, north star definition, checklist and rejected candidates, input metric tree with decomposition, guardrails, review cadence, change log

Quarterly OKR set: alignment tree, objectives, key results with baseline, target and score, initiatives, check-ins, retrospective

Now/Next/Later roadmap with vision, outcome and OKR links, confidence levels, forecast timeline, assumptions, not-doing list, audience versions, change log

Working-backwards PR/FAQ: one-page press release, customer FAQ, internal FAQ with market size, unit economics, P&L, dependencies, risks, decision, review log

Lean path or full PRD: evidence, metrics with baseline and guardrails, non-goals, user flow, FR table with acceptance criteria, UX states, NFRs, privacy, events, rollout gates

Personas, backbone of activities, walking skeleton, stories in release slices, release goals, Given/When/Then criteria

Outcome-shaped epic: hypothesis, scope, epic acceptance criteria, Definition of Done, story breakdown, dependencies, metrics, risks, release, closure

User story with role, goal and benefit, Given/When/Then acceptance criteria, INVEST check, Definition of Done link, scope and UX notes

Product Goal, ordered backlog with type, rationale, refinement state and estimates, refinement rhythm, optional Definition of Ready, range forecast, health checks

RICE scoring (Effort in person-months), ranked commitment vs capacity, WSJF/ICE/Kano/MoSCoW cross-checks, not-doing list, dependencies, re-scoring

Agile release plan: release goal, MoSCoW scope, sprint mapping, velocity range forecast, milestones, dependencies, risks, communication

Beta programme plan: learning questions, cohorts and size caps, entry criteria, feedback loop, consent and privacy questions, exit criteria, closure

Objectives, segments and willingness to pay, value metric, tiers, fences, price points, discounts, price research, financial impact, migration, EU/UK/US legal checks

Launch readiness by function, rollback plan, go/no-go criteria, launch-day runbook, success metrics, post-launch review

Pre-registered A/B test: hypothesis, randomisation unit, metrics, Lehr sample size, SRM and peeking rules, novelty, privacy and consent, decision rule, results

Privacy-first tracking plan: tiers, object_action naming, events, property dictionary, JSON Schema 2020-12, SchemaVer, consent and GPC gating, PII rules, QA

GTM plan: segments, ICP and personas, positioning, pricing, channels, launch gantt, budget, funnel maths, risks

Sample and win rate, consent, buyer interview guide, reason coding frame, coded results by reason and competitor, deal log, findings, limitations

Customer-facing feature retirement plan: decision, impact by segment, dated milestones, replacement mapping, data export and deletion, comms sequence, exceptions